Paid Media Specialist

Company:Qualcomm Intl Inc., Mexico Branch OfficeJob Area:Sales, Business Development & Marketing Group, Sales, Business Development & Marketing Group > Marketing CommunicationsGeneral Summary:At Qualcomm, we're driving innovation to deliver intelligent computing everywhere—from mobile to automotive, and beyond. Our technologies power transformative experiences through cutting-edge AI, high-performance computing, and industry-leading connectivity. Join us as a Paid Media Specialist and help shape the future of B2B marketing through impactful advertising campaigns.Role OverviewAs a Paid Media Specialist, you will be responsible for planning, executing, and optimizing paid media campaigns with a strong focus on LinkedIn advertising . This role is ideal for someone with 2–3 years of experience in paid media who thrives in a fast-paced environment, understands B2B and Account Based Marketing (ABM) strategies, and is passionate about driving measurable results through data-driven decisions.Key ResponsibilitiesLinkedIn Campaign Management: Plan, set up, manage, and optimize LinkedIn advertising campaigns across the full marketing funnel, ensuring alignment with business objectives and audience strategies.Budget Pacing: Monitor and manage budget pacing to ensure campaigns spend efficiently and meet performance goals.Performance Analysis & Optimization: Monitor campaign performance using analytics tools, identify trends, and implement optimization strategies to improve ROI and engagement.Reporting & Insights: Prepare detailed performance reports, providing actionable insights and recommendations to stakeholders.Audience Targeting & Segmentation: Develop and refine audience segments, leveraging first-party and third-party data.Cross-Functional Collaboration: Work closely with marketing managers, creative teams, and external agencies to ensure campaigns are delivered on time and meet quality standards.Ad Tech & Tracking: Implement tracking pixels, UTM parameters, and ensure proper tagging for accurate attribution and measurement.Please provide your resume in English.This is an office-based position located in Mexico and is expected to comply with the company's onsite work policy.Minimum Qualifications:Bachelor's degree and 3+ years of Communications, Marketing, Public Relations, or related work experience.ORAssociate's degree and 5+ years of Communications, Marketing, Public Relations, or related work experience.ORHigh School Diploma or equivalent and 7+ years of Communications, Marketing, Public Relations, or related work experience. Completed advanced degrees in a relevant field may be substituted for up to two years (Master's = one year, Doctorate = two years) of work experience.Preferred Qualifications:Advanced communication skills in English2–3 years of hands-on experience in paid media campaign managementProven expertise in LinkedIn Ads, including campaign setup, optimization, and reportingUnderstanding of B2B marketing strategies, retargeting and lead generation tactics.Familiarity with ABM practices in paid mediaExperience with 6sense is a plusExperience with other paid media channels is a plusStrong analytical and problem-solving skills with a data-driven mindset.Excellent communication and organizational abilities.Basic understanding of creative best practices for paid social.Ability to manage multiple projects and meet deadlines.Detail-oriented and proactive in identifying opportunities for improvement.Applicants: Qualcomm is an equal opportunity employer. If you are an individual with a disability and need an accommodation during the application/hiring process, rest assured that Qualcomm is committed to providing an accessible process. You may e-mail disability- or call Qualcomm's toll-free number found here. Upon request, Qualcomm will provide reasonable accommodations to support individuals with disabilities to be able participate in the hiring process. Qualcomm is also committed to making our workplace accessible for individuals with disabilities. (Keep in mind that this email address is used to provide reasonable accommodations for individuals with disabilities. We will not respond here to requests for updates on applications or resume inquiries).Qualcomm expects its employees to abide by all applicable policies and procedures, including but not limited to security and other requirements regarding protection of Company confidential information and other confidential and/or proprietary information, to the extent those requirements are permissible under applicable law.To all Staffing and Recruiting Agencies: Our Careers Site is only for individuals seeking a job at Qualcomm. Staffing and recruiting agencies and individuals being represented by an agency are not authorized to use this site or to submit profiles, applications or resumes, and any such submissions will be considered unsolicited. Qualcomm does not accept unsolicited resumes or applications from agencies. Please do not forward resumes to our jobs alias, Qualcomm employees or any other company location. Qualcomm is not responsible for any fees related to unsolicited resumes/applications.If you would like more information about this role, please contact Qualcomm Careers.