Marketing Specialist Coordinator

hace 1 semana

México ECD Digital + Strategy A tiempo completo

Are you ready to join our team of caring, talented, and strategic marketers?
We’re on the hunt for a Lifecycle Marketing Manager who is passionate about customer journey strategy, lifecycle marketing, and driving measurable growth for e-commerce brands.

At ECD Digital Strategy , we’ve built a proven system to optimize website performance and drive more profitable growth through email, SMS, and paid media , with lifecycle marketing at the core of how we help brands scale.

We’re a fun, caring, and fast-growing team of remote marketers dedicated to making an impact. We’re an ROI-driven e-commerce digital marketing agency , and our clients see us as an integral and irreplaceable partner in their long-term growth.

If you’re excited about working remotely with a driven, collaborative, and fast-growing team — we’d love to meet you.

As a Lifecycle Marketing Manager , you will own the end-to-end customer lifecycle for your assigned accounts. Your work goes far beyond sending emails — you’ll be responsible for strategy, execution, optimization, and performance across lifecycle channels.
Own lifecycle marketing strategy across the full customer journey, from onboarding and engagement through retention, reactivation, and winback
Ensure lifecycle messaging is timely, relevant, and aligned with each brand’s goals

Create and maintain advanced customer segments based on behavior, engagement, and purchase data
Continuously refine audience logic based on performance insights

Track lifecycle performance metrics including engagement, conversion, revenue contribution, and retention
Analyze results and proactively identify opportunities for improvement and testing
Use data to inform strategy, prioritization, and ongoing optimization

Campaign Planning & Collaboration
Collaborate closely with designers, copywriters, and account managers to deliver high-quality work
Communicate clearly around timelines, priorities, and performance
Support and manage postcard/direct mail marketing efforts for applicable accounts

Strategic, analytical, and comfortable working with data
Passionate about lifecycle marketing, not just email execution
Advanced written and verbal English skills
Strong experience with Klaviyo or similar lifecycle marketing platforms
Experience managing email and SMS marketing programs
Familiarity with e-commerce platforms (Shopify preferred)
A team-oriented mindset with excellent communication skills

Fully remote work with a pretty flexible schedule

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