Digital Business Analyst

hace 2 semanas

Ciudad de México Diageo España SA A tiempo completo
Digital Business Analyst (Customer Value Stream)

Diageo is the world’s leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. With over 200 brands in 180 countries and a global network of entrepreneurial individuals, our teams blend a diverse range of experience, knowledge and skills. We connect customers and consumers to our iconic products and create innovative experiences that bring people together to celebrate life.

Title: D&T Business Analyst (Customer Value Stream)

Reporting lines: Digital & Technology Value Sub-stream Lead or D&T Customer Solution Owner

Team: Matrixed influence across project and product teams

Context

Digital &Technology is significantly revising its operating model with main objectives to improve value for Diageo business via enhanced strategic capabilities, simple workflow of tasks translated in teams that have clear ownership of deliverable along the value chain.

Customer Value Stream team will be leading the strategy, design, delivery, implementation and support of various Commercial products.

Our ambition is to be the digital leader in our industry and the D&T Business Analyst play a crucial role in making this a reality in partnership with our digital, marketing, and commercial teams.

Key responsibilities

  • Conduct Market Discovery – thoroughly document business requirements in digestible formats
  • Translate ‘Discovery’ features into a prioritised roadmap, well-defined product requirements including epics, user stories, and acceptance test criteria
  • Collaborate with multi-functional team– marketing, ecommerce, architecture, designers, product owners, data, analytics, to ensure a suitable ‘customer approach’ solution is agreed on
  • Handle and run requirements workshops with Business and IT team members
  • Translate requirements into user stories or specifications that can be worked on by developers
  • Maintain backlog of requirements and ensure requirements meet the products' definition of ready
  • Present the requirements to large audiences and be prepared for Q&A
  • Understand the end-to-end solution, (technology, data, process) and be able to demonstrate to critical internal customers
  • Challenge the status quo and push for standardisation
  • Maintenance of Product backlog in Agile Management Software (Jira, Azure Dev Ops)
  • Ability to own projects and work with global teams.
  • Lead the business use cases for the data and analytics workstream from envisioning through the analytics product delivery lifecycle

Abilities required

  • Digital, Marketing Technology, and Analytics solutions for websites knowledge is preferred
  • Agile experience desired including previous use of JIRA, Azure Dev Ops
  • Preferred knowledge of marketing data for performance management (ie, google analytics, salesforce marketing cloud, learning platforms, advertising performance, customer behaviour)
  • Client-ready presentations
  • LEAN SIX SIGMA accreditation preferred
  • Experience with tools such as Visio, Lucid Chart, Power BI, Google Data Studio, other visualization tools
  • At least 5 years of experience in a solution focussed team (Project/Product)
  • Consistent track record of delivering data driven solutions with a customer-first approach
  • Good communication and critical partner leadership skills
  • Ability to partner with and influence global functions, markets, and external partners to deliver on our commitments
  • Experience working with Global CPG customers
  • Domain Knowledge in Digital marketing, Direct to Consumer, eCommerce, Marketing Technology, Retail, and respective process areas preferred
  • Ability to understand technical designs
  • Must have a strong business/operational process experience with a flair for process improvement and ongoing process changes

Flexibility

This is key to success in our business and many of our staff work flexibly in many different ways. Please talk to us about what flexibility means to you and don’t let anything stop you from applying.

Diversity statement

Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.

We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.

With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world.

Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented thinkers, leaders, and makers from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of.

With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential.

DRINKIQ

What's your DRINKiQ? Take our quiz to understand how alcohol is made and explore the effects of drinking. You can discover everything you need to know at DRINKiQ .

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