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Key Responsibilities1. Master the Top-of-Funnel (Acquisition to Application) The "Front Door" Strategy:Own the product roadmap for our customer-facing assets (Website, Landing Pages, Mobile Web, and Consumer Experience). Conversion Rate Optimization:relentless focus on moving users from "Curious" to "Applicant." You will design and execute rapid A/B tests on value propositions, CTA placement, and form design to maximize lead capture. The Hand-Off:Ensure a seamless transition of data from the consumer front-end into our core credit decisioning engine.
You ensure the application is complete and high-quality before it enters the underwriting phase. 2. Build Trust & Education Tools Payment & Affordability Tools:Design intuitive loan calculators and Budget First search tools. Help users understand exactly what they can affordbeforethey apply or walk into a dealership, reducing rejection rates downstream. Frictionless Onboarding:Implement modern identity verification and data capture (OCR, autofill, progressive profiling) to make the application process feel like magic, not paperwork.
Mobile-First UX:Mexico is a mobile-first market. You will ensure our discovery and application process is blazing fast and intuitive on mobile devices. 3. Data-Led Growth & Personalization Funnel Forensics:obsessively monitor the B2C funnel (Click → Land → Quote → Apply). Use tools like Mixpanel or Amplitude to identify exactly where users get stuck.
Experimentation Culture:You don't guess. You run experiments. You will lead the testing strategy to lower Customer Acquisition Cost (CAC) and increase Lead Velocity. Marketing Alignment:Work closely with the Marketing team to ensure that the product delivers on the promises made in our ad campaigns (SEO/SEM alignment).
Who You Are
The Scientist:You believe that if it isn't measured, it didn't happen. You love A/B testing, multivariate testing, and statistical significance. The User Advocate:You understand the anxiety of buying a car and applying for a loan. You design with empathy to build trust and transparency for the user.
The Growth Hacker:You look for creative ways to shorten the path to value. You know that every extra click loses a percentage of users, and you fight to remove them. Clear Communicator:Your English is excellent. You can confidently articulate "Why" we are building a feature to stakeholders and "How" it works to engineers.
Requirements
Experience:5+ years in Product Management, with a strong focus onB2C, Consumer Growth, Fintech, or E-commerce. Conversion Expertise:Proven track record of improving conversion rates (CRO) and optimizing registration/application flows.
Experience
with high-traffic consumer funnels is essential. Fintech/Lending Exposure (Plus):Understanding of the "Lead to Loan" lifecycle or experience in a consumer lending environment is a strong advantage. Technical Comfort:Comfortable discussing front-end technologies, event tracking (GTM/Segment), and APIs with engineering teams. Toolkit:Proficiency with product and analytics tools (Jira, Figma, Google Analytics 4, Mixpanel, Optimizely/VWO).
Education:Bachelor's degree in Business, Marketing, Computer Science, or a related field. Language:Fluent English
