Business Leader

Company description

The IKEA vision is to create a better everyday life for the many people. We do this by offering a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible can afford them. We operate in Singapore, Malaysia and Thailand – and have an ambitious expansion plan to bring a little bit of Sweden to new markets in the region. We are part of the Ikano Group of companies and the only IKEA franchisee owned by the Kamprad family that founded IKEA.

We also develop, own and operate Shopping Centres that are anchored by IKEA and create walkable communities by including residential, office and other types of real estate in our development plans.

We work towards making sustainability a natural part of our everyday work. We are active in our communities, driving and supporting social initiatives that benefit children, women and the environment.

My goal is to establish the IKEA store as the first destination for furnishing businesses in my local market. I optimise IKEA BUSINESS sales and sustained profitability by actively working with the customer segment of business owners. IKEA BUSINESS is different from core-areas-ofthe-home, as it is not limited to a specific range area but is a horizontal business serving a customer segment, which requires working across all functions and range areas to achieve best results. I lead and implement the IKEA BUSINESS action plan by working in collaboration with the commercial team and local marketing. I do this by using my knowledge of our customers, our complete range, the local market, competition and the experience and expertise of my colleagues.

Customers

• I understand my local market, our consumers, specifically business customers and their business needs, and use this knowledge to improve our customers’ shopping experience.

• I always look at our store through the eyes of my customers and spend part of my working time on the shop floor. I use this opportunity to talk to my customers and colleagues, giving input and encouraging feedback on how we can make shopping easy, convenient and successful for our business customers.

• I use knowledge of my customers, my market and the competition, and work together with my colleagues, local marketing and matrix partner to secure an offer appropriate for our local market in all media.

• I actively work at building long-lasting relationships with the local business community in order to increase their awareness of how the IKEA offer can meet their furnishing needs.

• I ensure co-workers are available and actively offer assistance when customers need more help, advice and I optimise the impact of the IKEA BUSINESS point, by ensuring we maximize the effectiveness of our IKEA BUSINESS consultants.

• I know about all the services offered in our store and use this knowledge to help my customers make informed choices, which results in a better shopping experience for them. I am responsible for the implementation and communication of services specifically aimed at supporting the shopping needs of business customers.

• I have confidence and want to listen to my customers who have a complaint. I then use my knowledge of both the product and how the IKEA organisation works to offer informed solutions that ensure customers leave the store with a positive impression.

• I ensure my store is a safe and secure environment at all times for visitors and co-workers.

Commercial/Business
My overall objective is to grow sales and sustain long term profitability. I do this by:

• knowing my local market potential and leading the commercial team, local marketing, store commercial activity leader and other stakeholders to plan and implement commercial activities that will attract and convert more business visitors to customers. I ensure we maximise the use of all external and internal media and activities to become the first choice for furnishing solutions in the local Business community.

• ensuring all co-workers in the store understand the specific needs of the IKEA BUSINESS customer and the IKEA offer provided for them, and I am familiar with what services we offer through IKEA BUSINESS.

• taking fast action on commercial opportunities; acting on customer feedback, as well as competition, supply and performance analysis.

• working with customer relations and operations on service execution supporting the business shopping experience, including supporting country IKEA BUSINESS leader in forecasting of sales volumes that will be driven through LCD and CCD.

• analysing the results of media and (store) activities aimed at business customers against my stated objectives. I do this to learn what has worked and what has not. I use this information to plan future activities and to share our learning with my matrix and colleagues.

• networking between stores to share good examples and successes, as well as participating in national projects to generate best practice examples.

• ensuring that all my actions are aligned with our objectives of becoming the leader in life at home and work and growing with sustained profitability.

I deliver an IKEA BUSINESS action plan by:

• creating an action plan, working with the store commercial team and local marketing. This is based on the store business plan, national commercial calendar, agreed goals and key performance indicators (KPIs) for my store and BUSINESS KPIs.

• communicating the IKEA BUSINESS action plan to my store colleagues and matrix in a way that motivates them to take ownership for their part in achieving the overall goals.

• ensuring the qualitative and efficient implementation in my store and securing that all functions take responsibility for delivering their part.

• following up on the action plan and communicating progress and results to my store colleagues and matrix partner.

• Live in Queretaro and availability to travel CDMX.

Interest in people’s everyday life at home and work and home furnishing in general. Interest in the specific needs of business customers.

Experience of actively selling through understanding your customers and their needs.

Experience of setting and implementing action plans, as well as setting and following up on goals. Ability to set expectations, provide clear direction, and follow-up.

Ability to quickly develop in-depth knowledge of local market conditions and competitive environments. Experience of taking commercial decisions based on local market information.

Ability to engage a receiver and create passion for our goal. Ability to adjust the style of communication to get the message across to the receiver.

Considered decision-maker with good problem solving experience.

Ability to prioritise and organise work in order to make the most efficient use of resources available.

Self-starting, self-reliant and motivated with a proven ability to work as part of a team as well as independently. Ability to manage a horizontal business in store.

Capability and interest in representing the IKEA organisation externally and being an ambassador for the IKEA Brand. Good presentation and negotiation skills.

Ability to read and understand written English and speak a good level of English Good analytical and numerical skills.

Commercial background with experience in more than one shopkeeper/commercial activity leader position in an IKEA store.

Able to develop a team, preferably gained in a retail environment. Proven record of consistently meeting agreed budgets and goals.

Ability to recognise potential improvements and influence key stakeholders to bring about such improvements.

Este puesto tiene su sede en la Ciudad de México (Oceanía), sin embargo, es para trabajar de manera remota desde Querétaro y ofrece una gran oportunidad de ser parte del establecimiento de IKEA en un mercado completamente nuevo. Tendrá la oportunidad de superar los límites e influir en la dirección de IKEA en México. Todo como parte de una cultura abierta y afectuosa donde vivimos nuestros valores, trabajamos duro, nos divertimos y operamos con una perspectiva a largo plazo. Porque aquí surgen oportunidades y sigue el crecimiento.

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