Change Management and Market Development Manager

hace 4 semanas

México BC Thermo Fisher Scientific Inc. A tiempo completo

Job Description

We are seeking a skilled and motivated individual to join our team as a Change Management and Marketing Manager. In this role, you will be responsible for overseeing change management and marketing activities for the Fisher Scientific eCommerce site, as well as managing eProcurement marketing needs across thermofisher.com and fishersci.com. Your primary goal will be to ensure a seamless customer experience, optimize user adoption, and drive business growth through effective change management strategies and targeted marketing efforts.

Responsibilities:

  • Develop and implement change management strategies to support the successful rollout of updates, enhancements, and new features on the Fisher Scientific eCommerce site.
  • Collaborate with cross-functional teams, including product, marketing, and sales, to ensure alignment and effective execution of change management initiatives.
  • Conduct impact assessments and stakeholder analyses to identify potential risks and develop mitigation plans.
  • Create and deliver training materials, workshops, and presentations to educate internal stakeholders and customers on changes and improvements to the eCommerce platform.
  • Monitor and analyze user feedback, behavior, and adoption metrics to identify areas for improvement and optimize the user experience.
  • Develop and execute communication strategies, including email campaigns, website announcements, emails, and social media posts, to inform users about website updates and enhancements
  • Drive content updates for website enhancements, ensuring that all changes are effectively updated within website content, and communicated to internal stakeholders and customers
  • Collaborate with marketing teams to develop and execute marketing campaigns and initiatives to drive customer engagement, adoption, and overall customer experience.
  • Collaborate with the eProcurement team to ensure seamless integration and functionality between thermofisher.com, fishersci.com, and other eProcurement platforms.
  • Utilize data-driven insights to develop targeted change management and marketing strategies and be able to pivot and optimize strategies when needed.

Qualifications:

  • Bachelor's degree in marketing, business, or a related field. Master's degree is a bonus
  • Proven experience in change management, downstream marketing, supporting digital platforms.
  • Strong project management skills with the ability to prioritize and manage multiple initiatives simultaneously.
  • Excellent communication and presentation skills, with the ability to effectively convey information to both technical and non-technical audiences.
  • Analytical mindset with the ability to interpret data and make data-driven decisions.
  • Experience with eProcurement platforms is a plus.
  • Strong problem-solving skills and ability to adapt to changing business needs.
  • Ability to work collaboratively in a cross-functional team environment.
  • If you are a highly motivated individual with a passion for change management, marketing, and eCommerce, and possess the necessary skills and qualifications, we invite you to apply for this exciting opportunity. Join our team and contribute to driving the success of Thermo Fisher Scientific.
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