Media Buy Manager

The Media Buy Manager requires cross-functional teamwork, strategic planning and exemplary dedication to the Vergara Miller Law Firm's core value statement of Family comes first and we treat our clients like family. We change families' lives. The Media Buy Manager position requires strategic vision, a data-driven approach, and a passion for lead generation. This role demands initiative, a strong work ethic, and meticulous attention to detail. The Media Buy Manager will plan, manage, and optimize advertising campaigns to achieve lead generation and brand awareness goals. They will work closely with the sales team to identify opportunities for collaboration and growth. This position reports to the Sales and Marketing Manager and collaborates across departments to ensure alignment with company objectives, high-quality service delivery, and exceptional performance. Below are the roles and responsibilities in order to comply with performance expectations, company vision, and continuous improvement. Core Values Commit to the Cause 100 x 100 Make it Happen Break the Ceiling Skills Proven data-driven decision-making expertise, strong analytical skills, and attention to detail. Minimum 5 years of experience managing Meta Ads and Google Ads campaigns focused on lead generation. Proficient in using automation tools such as Zapier to streamline workflows. Experience with Airtable (preferred) and other data organization tools. Comprehensive knowledge of USA lead generation strategies, trends, and best practices. Exceptional organizational and multitasking abilities to manage multiple campaigns simultaneously. Strong self-management skills, with a demonstrated ability to set, prioritize, and achieve goals independently. Tasks and Responsibilities Campaign Strategy and Execution Plan, create, and manage paid media campaigns on platforms such as Meta Ads and Google Ads, with a focus on lead generation and brand awareness. Optimize campaign performance through data-driven adjustments and strategic targeting. Collaborate with the sales team to align advertising efforts with lead qualification and conversion objectives. Cross-Department Collaboration Collaborate with designers and social media teams to enhance video content, static images, and other creative assets, including occasional editing in Canva and/or CapCut Pro. Work with the sales and marketing teams to identify growth opportunities and ensure alignment on goals and strategies. Provide feedback and insights to the sales team to refine the lead generation and conversion pipeline. Share learnings from campaigns to improve cross-functional understanding and effectiveness. 3. Automation and Reporting Utilize Zapier and similar tools to automate repetitive tasks and improve workflow efficiency. Prepare detailed performance reports, including key metrics, insights, and recommendations for leadership review. Maintain up-to-date records of campaign data and lead performance metrics for strategic decision-making. 4. Team Support and Development Actively contribute to fostering a positive and engaging team culture that encourages innovation and excellence. Provide mentorship and training to team members on best practices in media buying and campaign management. Identify and address skill gaps within the team, creating development plans where necessary. 5. Continuous Improvement Regularly evaluate advertising processes and recommend innovative strategies to improve campaign outcomes. Stay informed about the latest trends and advancements in digital advertising to ensure competitive positioning. Maintain strict compliance with industry standards, regulations, and ethical practices.