Commercial Director

We're looking for a experienced Commercial Lead with a background in sales, business development, partnerships who can Build and open the Mexico market from the ground up.
Commercial Lead - Mexico
Mexico (Remote)
Project Duration:
12+ months contract
Our Client is the data collaboration platform of choice for the world's most innovative companies. A groundbreaking leader in consumer privacy, data ethics, and foundational identity, Our Client is setting the new standard for building a connected customer view with unmatched clarity and context while protecting precious brand and consumer trust. Our Client offers complete flexibility to collaborate wherever data lives to support the widest range of data collaboration use cases—within organizations, between brands, and across its premier global network of top-quality partners.
Hundreds of global innovators, from iconic consumer brands and tech giants to banks, retailers, and healthcare leaders turn to our Client to build enduring brand and business value by deepening customer engagement and loyalty, activating new partnerships, and maximizing the value of their first-party data while staying on the forefront of rapidly evolving compliance and privacy requirements.
Build and validate the Mexico go-to-market strategy (target accounts, priority verticals, coverage model).
● Own and develop a strategic new-business pipeline with brands and retailers.
● Lead the full sales cycle for all Mexican accounts, from discovery to close.
● Establish strong cross-functional alignment (Sales, CS, Solutions, Product, Marketing, Partnerships) to support Mexico opportunities.
● Deliver Bookings and Revenue targets in Mexico across brands and retailers.
● identity, data collaboration, retail media).
● Build strategic partnerships with key retailers and marketplaces.
● Create repeatable sales motions, narratives, and enablement for the Mexico market.
● Act as the commercial point of accountability for Mexico in forecasts and planning.
● Enable brands and retailers to activate and measure first-party data across walled gardens, open web, and retail media.
Design and execute data collaboration and retail media programs that drive incremental revenue and insights.
Operationalize scalable, repeatable commercial motions in Mexico.
Translate complex data and identity capabilities into clear business value.
Feed Mexico learnings into regional and global go-to-market strategies.
Experience: 5+ years in B2B commercial roles (sales, business development, partnerships) within adtech, martech, data, or SaaS, with exposure to brands and/or retailers (preferably CPG Industry) in Mexico.
● Established market network: Demonstrated existing relationships and active network with key Mexican retailers, CPG brands, and media agencies, with the ability to leverage these connections to open conversations and drive pipeline.
● Proven experience selling to or partnering with Mexican brands, retailers, or marketplaces, with understanding of data, identity, and media use cases.
● Full-cycle sales ownership: Data & identity literacy: Ability to discuss data collaboration, identity, measurement, and retail media with both business and technical stakeholders.
● Experience engaging senior customer stakeholders and coordinating cross-functional internal teams.
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Fluent Spanish and professional proficiency in English (written and spoken).
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Based in Mexico with legal authorization to work locally.
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Experience using CRM systems (e.g., Salesforce), collaboration tools, and basic analytics for pipeline and account management.
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Bachelor's degree in Business, Marketing, Economics, Engineering, or related field (or equivalent practical experience).
Experience with identity solutions, data clean rooms, CDPs, retail media networks, or advanced measurement products.
● Background working at or selling into retailers, marketplaces, or CPG brands.
● Experience in regional or multi-country LATAM roles.
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