Marketing Manager

Role Overview The Marketing Manager – 47 Brand LATAM will be responsible for owning and executing the brand's marketing strategy across Latin America , with a strong focus on: - Digital Marketing Content Creation & Brand Storytelling PR & Media Relations Influencer & Creator Programs This person will act as the brand guardian in-market , ensuring that every consumer touchpoint reflects 47 Brand's elevated positioning, female-forward opportunity, and aspirational lifestyle narrative. They will translate global strategy into local cultural relevance , while working closely with senior leadership to build a long-term brand platform in LATAM. Key Responsibilities 1. Brand & Marketing Execution - Execute the LATAM marketing strategy aligned with 47 Brand's positioning as a sophisticated lifestyle brand. Ensure clear differentiation from New Era in tone, visuals, messaging, and channels. Act as day-to-day brand owner, ensuring consistency across all consumer-facing executions. 2. Digital Marketing - Lead always-on digital strategy across Instagram, TikTok, Pinterest, Meta , and emerging platforms. Manage paid media execution (in coordination with agencies or internal teams), focused on: Top-of-funnel brand positioning Discovery and aspiration (not promotion-led) Monitor performance and optimize based on insights (engagement, reach, brand lift, traffic). 3. Content Creation & Storytelling - Own the content calendar for 47 Brand LATAM. Lead creation of: Editorial-style content Styling narratives (e.g., Clean Up as a wardrobe essential) Short-form video and creator-led storytelling Work with photographers, stylists, creators, and agencies to ensure high-end, fashion-forward output . Ensure content reflects: Timelessness Effortless sophistication Female-first opportunity without excluding men 4. Influencer & Creator Marketing - Build and manage the 47 Brand Crew (ambassador & influencer program). Identify and onboard creators aligned with: Fashion, lifestyle, and cultural credibility Mexico City, Monterrey, Guadalajara as priority cities Manage briefing, execution, approvals, and performance tracking. Ensure creators feel curated, not transactional . 5. PR & Earned Media - Coordinate PR strategy in collaboration with agencies or internal partners. Develop: Brand bio & messaging matrices Press kits and launch narratives Seasonal PR calendars Manage relationships with: Fashion & lifestyle media (e.g., premium publications) Cultural editors and tastemakers Support brand launches, retail openings, and key events. 6. Launches & Brand Moments - Support execution of: Brand launch events Retail activations (Liverpool, flagships, pop-ups) Key cultural moments Ensure every launch is story-driven , not product-only. 7. Cross-Functional Collaboration - Work closely with: Sr. Director (strategic alignment) Brand Sr. Manager (calendar, priorities, approvals) Retail, Wholesale, and E-commerce teams to ensure cohesive storytelling Align marketing efforts with commercial priorities without diluting brand equity . Qualifications & Experience - 3–5 years of experience in marketing, brand, or digital roles. Experience in: Fashion, lifestyle, beauty, or premium consumer brands (highly preferred) Digital-first brand building Influencer and PR-led strategies Strong understanding of: LATAM cultural nuances Mexico as a trend-driving market Fluent in Spanish and English . Comfortable working with global teams and adapting global assets locally. Core Skills & Competencies - Brand Sensibility: Strong aesthetic judgment and understanding of luxury / premium cues. Digital Native: Deep familiarity with social platforms and content formats. Cultural Intelligence: Understands fashion, lifestyle, and cultural codes in LATAM. Execution Excellence: Able to manage multiple projects without losing detail. Collaborative Mindset: Comfortable working with senior leadership and external partners. Analytical Thinking: Uses data to inform decisions without becoming performance-only focused. Cultural Fit This role requires someone who: - Understands that brand building comes before short-term sales Is obsessed with details, tone, and consistency Thinks in terms of culture, not campaigns Is comfortable operating in an elevated, aspirational brand space Can grow into a future Regional Brand Lead role