Data & Insights
hace 3 semanas
Data & Insights
Objetivo del Puesto:
Encargados de garantizar que el programa mantenga un performance efectivo; ayudan a minimizar los impactos negativos como churn o bajo engagement.
Principales Responsabilidades:
Análisis de datos del cliente:
- Apoya al Lead en la definición de la estrategia y supervisión de performance del programavaluar
- Recopila, analizar y sintetizar datos de clientes para obtener información significativa sobre su comportamiento de compra, interacciones con el programa de lealtad y satisfacción general. Esto puede implicar el uso de herramientas de análisis de datos para examinar tendencias, segmentar clientes y identificar patrones de comportamiento.
- Analiza las solicitudes de casos de uso generada por las verticales, operaciones o el área comercial. Son los responsables de identifificar insights accionables y generación de valor para el negocio.
- Realiza investigaciones de mercado y análisis competitivo para comprender el contexto en el que opera el programa . Esto puede incluir estudios de mercado, análisis de la competencia, encuestas a clientes y análisis de tendencias del mercado retail.
Segmentación & personalización:
- Desarrolla perfiles detallados de los diferentes segmentos de clientes, incluyendo información demográfica, comportamiento de compra, preferencias de productos y comunicación, entre otros. Estos perfiles ayudan a comprender mejor a los clientes y a diseñar estrategias más efectivas para que las verticales, operaciones u otra área de negocio puede accionar sus estrategias.
Desarrollo de insights y presentaciones:
- Utiliza los datos y la investigación para generar insights accionables que impulsen la toma de decisiones estratégicas en relación a los casos de uso que se le solicitan. Esto puede implicar la identificación de oportunidades de mejora, la recomendación de nuevas iniciativas y la optimización de las estrategias existentes.
¿A Quién buscamos?
- Licenciatura en Ciencias de Datos, Estadística, Matemáticas, Ingeniería Informática o disciplinas relacionadas.
- Experiencia mínima de 5 años en roles relacionados con análisis de datos, preferiblemente en la industria del retail o en programas de fidelización.
- Conocimientos sólidos de herramientas de análisis de datos como SQL, Python, R, Tableau, Power BI, entre otros.
- Familiaridad con prácticas de privacidad y seguridad de datos.
- Inglés avanzado.
En Walmart de México y Centroamérica estamos comprometidos con la Diversidad e Inclusión, buscamos incorporar el mejor talento basándonos en competencias, habilidades y potencial; no discriminamos por ningún motivo, por ello durante el proceso de atracción y selección no solicitaremos información personal, fotografías o análisis clínicos de ningún tipo incluyendo VIH y Covid-19; por lo que te invitamos a compartir tu CV sin incluir fotografía ni nombre.
Fomentar un ambiente de trabajo donde se fomenta el respeto por el individuo, forma parte de cultura en Walmart. Buscamos siempre incorporar al mejor talento basándonos en competencias, habilidades y potencial; no discriminamos por género, edad, origen étnico, apariencia física, estado civil, estado de salud, situación socioeconómica, discapacidad, orientación sexual, identidad o expresión de género; por ello consideramos que los datos personales del candidato o candidata no son relevantes durante el proceso de entrevista ni para la selección final.
En caso de que necesites algún ajuste razonable por favor avísalo al reclutador.
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