Associate Manager,Consumer Insights

hace 4 semanas

Mexico City SC Johnson A tiempo completo

Summary

:

This position will report to the Consumer Insights & Business Analytics RBP Director LATAM, with key responsibilities to deliver the learning agenda built in collaboration with local Marketing Directors.

The CIBA RBP Associate Manager will deliver local consumer insights to further grow the business in LATAM and will provide analytic data to support local plans and decision making. Also, will work as an “internal consultant”, being a key reference for the Region, ensuring any business decision is grounded into deep consumer knowledge and business drivers.

Is expected to work in partnership with Global CIBA Team, giving support when global projects are conducted in the local market and visibility when a research initiative is being placed in the local market.


Essential Duties and Responsibilities:

Guide learning needs and set priorities for areas of focus to drive share and category growth. Recommend appropriate primary research design based on marketing objectives. Understand and recommend analytic tools to support local tactical plans (Shelf Architecture, Decision Tree, Golden Stores, etc). Act as a strategic business partner providing consumer insight-driven recommendations for business decisions. Develop/ lead category specific analysis and/or identify business opportunities for prioritized channels, regions, or emerging business. Lead BTL asset evaluation for the categories, recommending adjustments to optimize creative and guarantee shopper conversion. Keep apprised of category insights, retail industry and consumer trends and use this data to provide business context to Marketing, Cust Mktg, Sales, Category Management and Regional Leaders. Partner with our syndicated data vendor team to deep dive into retail and household panel consumption dynamic Lead Marketing Mix studies to bring recommendations on how optimize media investments.

Required Skills / Experience / Competencies:

Bachelor's degree 05 years of previous experience in marketing or insights Knowledge of Research Tools/ methodologies Robust experience with Nielsen Retail Data capability and KPIs Effective communication skills to simplify complex business challenges, to influence and impact the business. Ability to make complex data simple, accessible, and actionable. Works well independently, managing multiple priorities. Deal comfortably with ambiguity. Ability to work effectively with cross functional teams. Qualified candidates must be legally authorized to work in Mexico.

Preferred Skills / Experience / Competencies:

Advanced degree in research Global experience Familiarity with Marketing Analytics, including media measurement, pricing and assortment optimization.  Strong presentation & storytelling skills

Inclusion & Diversity

We’re a global business, with people from every culture, ethnicity, race, religion, gender identity, sexual orientation, age and ability. We recognize the breadth of human experience, and we work to celebrate it. It is our goal to build a diverse, inclusive and supportive work environment where all people can thrive.

We’re committed to ongoing efforts that help us attract, hire, and retain diverse talent who want to build a positive, inclusive environment. Read more about our ongoing initiatives at .

  • Associate Manager,Consumer Insights

    hace 3 semanas

    Mexico City SC Johnson Professional A tiempo completo

    SC JOHNSON IS A FIFTH-GENERATION FAMILY COMPANY BUILT ON THE SPIRIT OF OUR PEOPLE. We have been leading with purpose for over 130 years, building iconic brands that win the hearts and minds of consumers – such as Raid®, Glade®, Ziploc® and more, in virtually every country around the world. Together, we are creating a better future – for the planet,...

  • Associate Manager,Consumer Insights

    hace 2 semanas

    Mexico City SC Johnson Professional A tiempo completo

    SC JOHNSON IS A FIFTH-GENERATION FAMILY COMPANY BUILT ON THE SPIRIT OF OUR PEOPLE. We have been leading with purpose for over 130 years, building iconic brands that win the hearts and minds of consumers – such as Raid®, Glade®, Ziploc® and more, in virtually every country around the world. Together, we are creating a better future – for the planet,...

  • Associate manager

    hace 2 meses

    Mexico City NielsenIQ A tiempo completo

    Job Description About this job NielsenIQ’s Sales team is focused on growing revenue, finding new business opportunities and market penetration. Sales is NielsenIQ’s growth engine which is instrumental for the company’s success. You will drive the overall sales, acquiring new customers and accounts in your scope; you will drive growth securing...

  • Sensory Consumer Science Excellence Senior Associate

    hace 1 semana

    Mexico City Reckitt A tiempo completo

    Sensory Consumer Science Excellence Senior Associate City: Ciudad de Mexico We are ReckittHome to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our fight...

  • Market, Customer and Consumer Insights Manager

    hace 1 mes

    Mexico City PURATOS A tiempo completo

    Market, Customer and Consumer Insights Manager OBJETIVO Responsable de liderar los análisis/conocimientos del negocio utilizando las distintas fuentes de información tanto internas como externas para la obtención de tendencias. Garantizando que los datos de mercado, cliente y consumidor sean recolectados, interpretados y analizados con el fin...

  • Market, Customer and Consumer Insights Manager

    hace 2 semanas

    Mexico City PURATOS A tiempo completo

    Market, Customer and Consumer Insights Manager OBJETIVO Responsable de liderar los análisis/conocimientos del negocio utilizando las distintas fuentes de información tanto internas como externas para la obtención de tendencias. Garantizando que los datos de mercado, cliente y consumidor sean recolectados, interpretados y analizados con el fin...

  • Consumer Planning Jr Manager

    hace 2 meses

    Mexico City Diageo A tiempo completo

    Description : Diageo is the world’s leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. With over 200 brands in 180 countries and a global network of entrepreneurial individuals, our teams blend a diverse range of experience, knowledge and skills....

  • Consumer and Market Insights Manager

    hace 2 meses

    Mexico City Citi A tiempo completo

    El Gerente de Mercadeo brinda total liderazgo y responsabilidad de supervisión. Proporciona dirección y liderazgo operativo/de servicios a los equipos. Aplica conocimientos disciplinarios mediante la provisión de perspectivas de valor agregado o servicios de asesoría. Puede contribuir con el desarrollo de nuevas técnicas, modelos y planes dentro del...

  • Consumer Insights Coordinator

    hace 3 semanas

    Mexico City Nestlé A tiempo completo

    Position SnapshotEl coordinador tendrá la responsabilidad de gestionar diferentes proyectos de investigación de mercados cualitativos y cuantitativos, analizar e integrar información de consumidor y mercado trabajando estrechamente con agencias (Como Nielsen, Kantar, Ipsos, entre otros), equipo de marketing y equipo interno, para identificar oportunidades...

  • Consumer Insights Coordinator

    hace 2 semanas

    Mexico City Nestlé A tiempo completo

    Position SnapshotEl coordinador tendrá la responsabilidad de gestionar diferentes proyectos de investigación de mercados cualitativos y cuantitativos, analizar e integrar información de consumidor y mercado trabajando estrechamente con agencias (Como Nielsen, Kantar, Ipsos, entre otros), equipo de marketing y equipo interno, para identificar oportunidades...

  • Consumer Insights Coordinator

    hace 4 semanas

    Mexico City Nestlé A tiempo completo

    Position Snapshot El coordinador tendrá la responsabilidad de gestionar diferentes proyectos de investigación de mercados cualitativos y cuantitativos, analizar e integrar información de consumidor y mercado trabajando estrechamente con agencias (Como Nielsen, Kantar, Ipsos, entre otros), equipo de marketing y equipo interno, para...

  • Coordinación Consumer Insights

    hace 3 semanas

    Mexico City Nestlé A tiempo completo

    Position Snapshot El coordinador tendrá la responsabilidad de gestionar diferentes proyectos de investigación de mercados cualitativos y cuantitativos, analizar e integrar información de consumidor y mercado trabajando estrechamente con agencias (Como Nielsen, Kantar, Ipsos, entre otros), equipo de marketing y equipo interno, para identificar...

  • Coordinación Consumer Insights

    hace 2 semanas

    Mexico City Nestlé A tiempo completo

    Position Snapshot El coordinador tendrá la responsabilidad de gestionar diferentes proyectos de investigación de mercados cualitativos y cuantitativos, analizar e integrar información de consumidor y mercado trabajando estrechamente con agencias (Como Nielsen, Kantar, Ipsos, entre otros), equipo de marketing y equipo interno, para identificar...

  • Brand Manager, Consumer Electronics

    hace 3 semanas

    Mexico City Servicios Comerciales Amazon México S. de R.L. de C.V. A tiempo completo

    Amazon Mexico Retail team is looking for an analytical, customer-obsessed, hands-on and creative candidate to join our team. As Brand Manager, you'll lead the relationship with select Retail Brands and hunting of new Brands to help drive business growth and deliver a best-in-class customer experience on amazon.com.mx. You’ll be responsible for setting the...

  • Brand Manager, Consumer Electronics

    hace 2 semanas

    Mexico City Servicios Comerciales Amazon México S. de R.L. de C.V. A tiempo completo

    Amazon Mexico Retail team is looking for an analytical, customer-obsessed, hands-on and creative candidate to join our team. As Brand Manager, you'll lead the relationship with select Retail Brands and hunting of new Brands to help drive business growth and deliver a best-in-class customer experience on amazon.com.mx. You’ll be responsible for setting the...

  • Insights Manager

    hace 4 semanas

    Mexico City Walmart de México y Centroamérica A tiempo completo

    Insights ManagerObjetivo principal:Liderar al equipo encargado de proveer data para la toma de decisiones del negocio , desde las distintas fuentes. Asegurando la integridad y/o fiabilidad de la información, eficientando recursos y buscando automatizar cualquier proceso con el fin de que los equipos tengan la información en todo momento para la toma de...

  • Insights Manager

    hace 2 semanas

    Mexico City Walmart de México y Centroamérica A tiempo completo

    Insights ManagerObjetivo principal:Liderar al equipo encargado de proveer data para la toma de decisiones del negocio , desde las distintas fuentes. Asegurando la integridad y/o fiabilidad de la información, eficientando recursos y buscando automatizar cualquier proceso con el fin de que los equipos tengan la información en todo momento para la toma de...

  • Associate manager Customer Insight

    hace 1 mes

    Mexico City NielsenIQ A tiempo completo

    Job Description About this job NielsenIQ’s Sales team is focused on growing revenue, finding new business opportunities and market penetration. Sales is NielsenIQ’s growth engine which is instrumental for the company’s success. You will drive the overall sales, acquiring new customers and accounts in your scope; you will drive growth securing...

  • Associate manager Customer Insight

    hace 4 días

    Mexico City NielsenIQ A tiempo completo

    Job Description About this job NielsenIQ’s Sales team is focused on growing revenue, finding new business opportunities and market penetration. Sales is NielsenIQ’s growth engine which is instrumental for the company’s success. You will drive the overall sales, acquiring new customers and accounts in your scope; you will drive growth securing...

  • Director, Data

    hace 3 semanas

    Mexico City Discovery, Inc. (Formerly Scripps Networks Interactive) A tiempo completo

    Welcome to Warner Bros. Discovery... the stuff dreams are made of. Who We Are... When we say, "the stuff dreams are made of," we're not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD's vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to...