Performance Marketing Manager
hace 3 semanas
Role Purpose:
Measure and analyze all points of the Digital Ecosystem oriented to eCommerce strategies Must be able to develop strategies, coordinate and integrate performance strategies oriented to Ecommerce in the main channels such as Amazon, Mercado Libre, Walmart, etc. Main Accountabilities:
Manage Ecommerce campaigns and marketing performance. Amazon, Mercado Libre (MELI), Walmart
Experience in development of performance strategies oriented to optimize ROAS Experience in CPG industry (Nice to have) Focus on optimizing budgets and KPIs such as ROAS, CPM, Unique Visitors, CPA, CPC, etc. Help design the analytical model for KPIs for digital strategies Knowledge in Search Engine Marketing (SEM / Paid Search) Display / Programmatic Media and Paid Social Media Buying and Planning (better if it is on platforms such as Amazon and MELI) Remarketing Manage and master all the measurement tools necessary for the success of the strategy. Collect data through the different online measurement and analysis tools chosen. Monitor all traffic from all platforms in order to identify user and consumer profiles, information and understand user behavior through the consumer journey Develop support plans and tactics that can make meaningful improvements for agencies and other stakeholders. Develop actionable recommendations and reports that help brands and their campaigns through data analysis. Generation of biweekly and monthly reports that ensure the monitoring and control of the campaigns Your Profile
Knowledge, Skills and Experience:
At least 3 years of experience in a similar role Mastering Excel and Power Point Amazon Advertising Mercado Libre Ads Walmart Ads Facebook Ads Google Ads Google Data Studio or similar Remarketing Advance English Storytelling with data Data Driven Job Details
Contract Type:
Unlimited / Full-Time
Country / City:
Mexico / Ciudad de Mexico
Company:
Beiersdorf México SA
Job ID:
15683
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