Digital Analytics Manager
hace 2 semanas
Responsibilities:
- Translate data into consumer or customer behavioral insights to drive targeting and segmentation strategies, and communicate clearly and effectively to business partners and senior leaders all findings
- Ensures analytics drive appropriate marketing investment decisions and marketing plan activities
- Analyzes performance of marketing programs and business initiatives
- Ensures analysis drives appropriate marketing investment decisions and marketing plan activities
- Forecasting includes creation of key indicator curves and indices
- Work closely with internal and external business partners in building, implementing, tracking and improving decision strategies
- Makes and implements recommendations through the use of data analysis and segmentation methodologies
- Integrates key profitability drivers and measures of success make pricing offer recommendations and performs adhoc analytical requests
- Manages staff. Evaluates subordinates' performance and makes decisions regarding staffing, pay increases, promotions, terminations, etc.
- Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency, as well as effectively supervise the activity of others and create accountability with those who fail to maintain these standards.
Qualifications:
- 5-8 years of experience
- Advanced analytical and business strategy skills
- Effective communication skills
- Ability to present to business partners and/or leaders to gain approvals
- Project and process management skills
- Excellent written and verbal communications skill
- Experience with a prior focus in financial services analytics
- Solid organizational skills and ability to manage multiple projects at one time
- Self-starter who also has a demonstrated ability to work successfully in team environment and drive
Education:
- Bachelors/University degree or equivalent experience
This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.
Key Responsibilities:
- Work together with other areas of the Bank (UX, Digital, Technology, Marketing, Product, Segment, etc.) to design and implement recommendations which provide app mobile impact.
- Identify high impact opportunities and propose bold changes that will translate into digital client's growth and incremental revenues and NPS improvement, through statistical techniques and models.
- Full ownership of setting up, reporting and evaluation of mobile app performance, traffic analysis, conversion analysis, customer behavior analysis
- Be the advocate for web analysis and data-driven decision-making, including AB/multi-variate testing and analysis.
- Analyzing digital marketing performance based on customer and product segmentation and developing segmentation
- Provide insights and recommendations into customer behavior, online journeys, and funnel analysis using web analytics tools and explore raw data sources
- Create synergies with D&A CoEs (Centers of Expertise - Testing, Modeling, Pricing), to develop high impact use cases / projects.
- Summarize key findings and present to top management.
- Structure, do and validate analysis from various sources/categories, structured and no structured data (digital data, transactional, NPS, demographic, financial, Credit Bureau, social media, etc.).
- Valuation and tracking of key initiatives.
Requirements/Qualifications:
- Bachelor's in mathematics, Computer Science, Engineering, Actuarial Science, Economics or other quantitative field
- Working experience preferably in Digital Banking or related fields
- 4+ years of experience and skills managing and/or roles as leader.
- Team management experience - desirable.
- MBA, master's in finance, Data Science or related - desirable.
- English level (spoken & written)
Skills/Competencies:
- Strong analytical skills
- Ability to translate numbers into actionable strategies
- Ability to spot trends and attention to detail
- Ideally you will have prior experience working with Adobe Analytics or similar
- Skills and interest in programming and statistical analysis (experience with SAS, Python or Pyspark required)
- Experience in predictive modeling and machine learning - desirable
- Negotiation, leadership, and communication (storytelling and data visualization) skills
- Project management; Agile and Scrum knowledge - desirable
- Advanced skills in Excel and Power Point
- Knowledge of consumer banking products - desirable
- Self-organized, collaborative, proactive and creative
- Interpersonal skills; ability to create synergies with other teams
Job Family Group:
Decision Management
Job Family:
Business Analysis
Time Type:
Full time
Citi is an equal opportunity and affirmative action employer.
Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Citigroup Inc. and its subsidiaries ("Citi") invite all qualified interested applicants to apply for career opportunities. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.
View the "EEO is the Law" poster. View the EEO is the Law Supplement.
View the EEO Policy Statement.
View the Pay Transparency Posting
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