Manager, Advertiser Services

hace 2 semanas

Ciudad de México Sony Pictures Ent Inc A tiempo completo

Job Description: Manager, Advertiser Services

Role summary:

The Manager, Advertiser Services acts as a service provider to SPT’s 3rd Party advertising sales partner, Discovery Communications in the assigned territory as well as Sony Owned and Operated Sales offices for LATAM as well as leading discussions directly driving revenue generating opportunities in the Market. Specifically in Mexico, the Manager, Advertising Services handles all communication and direct negotiations with 3rd parties regarding linear and digital packages tied to Network IP. The Manager, Advertiser Services will develop commercial package, price digital packages, negotiate the package with the 3rd party reseller (ie. Google) and accompany sales team in presenting the offer to advertisers directly. The Manager, Advertiser Services is key in generating the opportunities and actively participates in the pitching of revenue projects with Discovery Communications and any other 3rd party reseller. The person in this role is responsible for providing accurate and timely advertiser relevant information including historic sales information and advertiser insights, as well as for alerting the sales team of inventory situations and ordering issues. The Manager, Advertising Sales is responsible for communicating key programming changes, and heightening awareness of SPT offer including special sales opportunities that will aid those offices to selling success. Also, the person in this role will facilitate and participate all required post-sales coordination of buys. The Manager, Advertising Sales provides sales strategy to Marketing B2B regarding tentpole focus, messaging and activations which will generate ROI on our agency spends. The Manager, Advertiser Services reports directly to the Vice President, Advertiser Sales Services based in Miami while working with and giving support to the Content Service Manager based in their territory. In addition to all the external stakeholders (i.e., advertisers and representatives), this position will closely collaborate will internal SPT departments such as Creative Services, Traffic Operations, Channel Operations, Finance, Trade Marketing and IT.

Core Responsibilities:

  • 80% Ad Sales Office Strategy and Revenue Generation for 3rd Party Sales Office(s) and Sony Owned and Operated LATAM Offices: Develop sales packages, proposed pricing, negotiate with 3rd party partners for potential revenue generating opportunities, actively participate in Sales negotiations and process as well as ensure closed deals are executed properly. In addition, responsible for day-to-day reactive and proactive support assigned sales office(s) in responding to requests and servicing their active accounts. Also, closely involved in supporting the education of those sales teams regarding SPT opportunities that lead to selling success. Provide strategy for B2B activations driving advertiser investment.
  • 20% Channel Activity Understanding and Promotion: Must stay current with what is happening with our properties, across a broad range covering content to operations and everything in between. Also, maintain a high level of competency on the tools required to be effective in the role, and understand all relevant processes and procedures. In addition to understanding they will proactively support promoting opportunities to relevant audiences through offering support in package development.

Preferred Education:

  • BA or BS degree in Communication, Marketing, Advertising or related area;

Knowledge:

  • Languages: Fluent in Spanish and English; Portuguese is a plus.
  • Proficiency in Excel and PowerPoint;
  • Knowledge of Pay TV, Digital and Advertising Marketplace. Must have a solid knowledge of the industry, changing business dynamics, ability to identify relevant strengths/weaknesses and direct relationships with key agency leaders and advertisers.
  • In depth selling know how is critical to properly manage the sales process including proposal building and negotiations, conflicts, and service partners or teams for success. Strong interpersonal skills that support building an effective relationship with clients/prospects, colleagues, and vendors

Requirements:

  • 5+ years specialty 5+years entertainment NA # of years managerial

Skills:

  • Strong interpersonal skills that support building an effective relationship with clients/prospects, colleagues and vendors to ensure maximum revenue generation.
  • Strong communication skills, with ability to effectively listen, identifying issues/problems, objectively finding solutions while properly communicating to constituents.
  • Comfortable interacting as part of a team and interfacing with Senior Level Management
  • Organizational and Analytical skills.

• Work under Pressure, the characteristics of the job will place the Manager in all sorts of situations internally with the staff and externally with the representatives and advertisers.

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