Chief Growth Manager

hace 3 semanas


Miguel Hidalgo, México Nestlé A tiempo completo
Empresa: Nestlé

Ubicación: Ciudad de México

Perfil:

  • Licenciatura concluida
  • Inglés avanzado
  • Experiencia avanzada en marketing digital
  • Experiencia en plataformas digitales de la creación de ecosistemas.

Proposito de la posición:

Lidera el desarrollo de la estrategia de la plataforma y se encarga de orquestar y ejecutar el plan anual considerando las marcas Nestlé, clientes, aliados externos como otras marcas culinarias y partners comerciales. Así como el desarrollo de nuevos modelos de negocio para generar los revenue streams y los proyectos de innovación para crear el ecosistema culinario.

Funciones de la posición:

  • Desarrollo de Estrategia del ecosistema culinario para ejecutar anualmente
  • Supervisa la correcta ejecución de Parrilla de contenido integrando marcas Nestlé y Aliados considerando la estrategia general de la plataforma
  • Monitoreo de performance de la plataforma omnicanal
  • Encargado de supervisar la monetización de la plataforma a través de aliados, marcas y partners comerciales externos.
  • Seguimiento del cumplimiento del performance de los revenue streams: Medios, Data, Producción, Marketplace
  • Integración estratégica de los partners para almentar el ecosistema en los siguientes rubros: compra, data & tecnología, servicios y marcas aliadas de acuerdo al journey de compra del usuario
  • Integración de tecnología e innovación para acelerar la creación del ecosistema como el modelo de AI de producción y content, connected kitchens, voice, super app.

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