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Digital Marketing Coordinator
hace 3 meses
The Marketing Sr Supervisor provides leadership and supervisory responsibility for medium-sized operational/administrative team(s)) of clerical/support employees. Good understanding of procedures and concepts within own technical/subject area and a basic knowledge of other areas in order to understand how they relate to own area. Good understanding of how the team and area integrate with others in accomplishing the objectives of the subfunction/ job family. Improves process efficiencies in support of unit objectives. Requires a basic conceptual/ practical grounding in policies as they apply to the business. Developed communication and diplomacy skills are required in order to exchange potentially complex/sensitive information. Typically deals with variable issues with potentially broader business impact. Influences decisions through advice, counsel, facilitating services to others or through joint accountability for volume, quality and timeliness of end results. No direct responsibility for financial or resource planning. Work generally affects own team as well as other closely related work teams. Full supervisory responsibilities. including duties such as performance evaluation, compensation, hiring, disciplinary and terminations as well as direction of daily tasks and responsibilities.
Responsibilities:
- Coordinate digital campaigns of the different users of social networks for the. Coordinate communication and marketing campaigns, promotions and acquisition among others (Strategy, Administration, Media Plan and Results). Coordinate the monitoring of the activities of the competition/of the social media market with the agencies and the Market Research team. Coordination of the content and media plans for the social platforms, as well as its monitoring and optimization in real time, vs. scope and frequency strategies. Application of communication and social network posting manuals. Weekly communication and posting calendar for each channel or medium. Coordinate functional tasks assigned to internal and external teams. Attention to the users and correct application of campaign briefs. Ensure that different areas of the Bank have sufficient information and Frequently Asked Questions, such as support for communication and promotions campaigns. Analyze the results and generate reports and improvement proposals for the campaigns.
- Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency, as well as effectively supervise the activity of others and create accountability with those who fail to maintain these standards.
Qualifications:
- 2-5 years relevant experience
- Communication, Teamwork, Flexibility and Empathy, Work under pressure, Administration and Project Monitoring. Knowledge / Level of specific knowledge of the position (normative, technological, administrative): Digital Marketing, Media, Digital and Social Platforms, Advertising and Interactive Marketing, Promotions, Digital Media and Social Platforms, Interpretation and analysis of statistics
- Excellent digital marketing competence across search, display, paid media and measurement.
Education:
- Bachelors/University degree or equivalent experience
This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.
The digital marketing coordinator is an individual in charge of driving continuous improvements through data-driven recommendations which require the ability to close the gap between data and actionable insights a well as the ability to communicate those insights. This person should be detail- oriented and comfortable in situations with high uncertainty since continuously is breaking the status quo as well as working and managing peers and the project itself.
In its role is responsible for designing, executing, and measuring initiatives while quickly adapting to changes in priorities, which requires collaborative capabilities, project management, analytical skills as well as excellent decision – making.
Experience in operating Marketing campaigns as well as tracking them is a must.
Tasks:
• Collaborating with teams across the organization to find optimal strategic recommendations for marketing strategies
• Supervising and managing end-to-end process optimizations.
• Ensuring that media plans get executed as expected.
• Responsible for designing, planning, and executing multivariate communication tests.
• Contribute by presenting insights to the senior leadership in a clear and concise manner.
• Analyzing, measuring, and reporting data-driven- insights in collaboration with data teams.
• Collaborate with peers to design and implement multichannel and customer-centric digital campaigns.
Requirements:
• Confidence to take up challenges that seem intimidating for everybody else
• Self-starter with a history of pushing for deadline-driven results
• Organization skills
• Good communication skills
• Analytical skills and ability to provide actionable insights from data
• Skilled in problem solving and project management
• Diplomatic ability to influence others at all levels of the business and build lasting relationships with key stakeholders
• Proactive with a history of taking courses/lessons to get new skills, since digital ecosystem is always in constant change
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Job Family Group:
Marketing------------------------------------------------------
Job Family:
Marketing Generalist------------------------------------------------------
Time Type:
Full time------------------------------------------------------
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