Lead Digital Media Buyer

hace 7 días

Mexico City Bluelight A tiempo completo

OverviewLead Digital Media Buyer - Remote, Latin America at Bluelight. Bluelight is a leading software consultancy focused on designing and developing technology that enhances users' lives. The role requires strong media and advertising foundation, with experience in Google Ads, Meta Ads Manager, LinkedIn Ads, Google Campaign Manager, and end-to-end media planning, execution, and optimization. The ideal candidate thrives on data, is well organized, detail-oriented, and passionate about driving results and building brands.ResponsibilitiesExecute data-driven media buying strategies that align with client goals and target audiences.Conduct market research to identify the most effective media channels.Analyze historical campaign data to inform media mix and performance projections.Recommend channel-specific budgets and optimize spend based on performance metrics.Stay current on media trends, platform updates, and emerging technologies, including AI and automation tools.Launch, manage, and optimize paid media campaigns across platforms such as Google Ads, Meta, TikTok, LinkedIn, YouTube, and programmatic display.Monitor real-time campaign performance and proactively adjust bids, budgets, and targeting to improve efficiency and results.Track key KPIs such as leads, cost per acquisition (CPA), cost per lead (CPL), engagement rates, web traffic, and form fills.Manage and allocate media budgets effectively across channels to maximize campaign performance.Maintain daily, weekly, and monthly budget pacing and ensure campaigns remain on schedule and within financial targets.Identify opportunities for cost-saving without compromising campaign effectiveness.Skills & Qualifications4+ years of experience in media buying, preferably in an agency setting or with companies providing B2B services/recruiting to software development firms.Strong experience in paid media platforms (Google Ads, Meta Business Suite, LinkedIn Ads, programmatic platforms).Proven track record of managing performance marketing campaigns with a focus on results.Proficiency in analytics and attribution tools (Google Analytics, Meta Ads Manager, third-party trackers, etc.).Exceptional analytical and problem-solving skills.Excellent communication and interpersonal skills.Self-motivated, detail-oriented, and able to work independently and as part of a team.Proficiency with media buying and planning tools.Company BenefitsCompetitive salary and bonuses, including performance-based salary increases.Generous paid-time-off policyFlexible working hoursWork remotelyContinuing education, training, conferencesCompany-sponsored coursework, exams, and certifications #J-18808-Ljbffr

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