Head of LATAM Marketing

hace 7 días

Ciudad de México, Ciudad de México Libertex Group A tiempo completo

Libertex Group Overview

Established in 1997, the Libertex Group is an international powerhouse with over 25 years of financial markets expertise.

Over the years, the Libertex Group has helped shape the online trading industry by merging together innovative technology, market movements and digital trends. This was made possible with the introduction of Libertex, the multi-awarded online trading platform with which anyone can access the market and invest in stocks or trade CFDs with underlying assets being commodities, Forex, ETFs, cryptocurrencies, and others.

Libertex is the Official Online Trading Partner of FC Bayern, bringing the exciting worlds of football and trading together.

The Libertex Group in Numbers:


• 25+ Years of fintech experience

• 3M+ clients worldwide

• 700+ employees

• 40+ international awards (for Libertex)

• 300+ tradable assets (through Libertex)

The Libertex Group is constantly driven by a single passionate purpose – to tirelessly work on developing amazing fintech for people who simply want to have 'more' in their lives.

Job Overview

We are currently looking for a Head of LATAM Marketing who will be responsible for overseeing the planning, development and execution of an organization's marketing and advertising initiatives in the LATAM region.

What Will You Do:

  • Oversee, create and lead the implementation of the Marketing company strategy / planning and advertising initiatives
  • Manage and develop the annual marketing budget and plan accordingly
  • Work with different departments and external agencies to achieve all marketing goals consistently and executed on time
  • Implement and monitor campaign results, analyse and optimize key metrics (CPAs, CTRs, Profit Margins and ROI)
  • Marketing Management – Tactical Planning – Implementation & Monitoring of Marketing Activities
  • Marketing Project Forecast & Budget Management
  • Monitor campaign results, analyse and optimize key metrics (CPAs, CTRs, Profit Margins and ROI)
  • Research and implement latest industry trends and best practices
  • Oversee all general market research including competitor activities
  • Monitor and improve all activities on social media outlets, forums and blogs
  • Report results to the senior management team on a regular basis
  • Ensure all promotional company material is current and up to date

Requirements

Key Skills Required:

  • University Degree in a relevant field of study
  • Excellent communication skills and interpersonal skills
  • High attention to detail
  • Excellent knowledge of English (both written and verbal)
  • Strong experience in a similar leadership role in Finance, Forex, Binary or Gaming industry
  • Responsible to develop, lead and manage a successful team
  • In-depth knowledge of marketing principles, brand, product and service management
  • Ability to emphasize on ROI and take necessary measures if/when needed
  • Excellent presentation skills

Additional Skills Preferred:

  • In-depth knowledge of data analysis
  • Hands-on experience with CRM and SEO tools like Google Analytics, Google Adwords, HubSpot, WebTrends, SalesForce, etc.

Benefits

We Offer:

  • Quarterly bonuses based on Company performance
  • Udemy Business unlimited membership
  • Corporate events and team building activities
  • Professional and personal development opportunities in a fast-growing environment

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