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Head of Marketing
hace 7 días
We are one of the fastest-growing podcast and audiobook platforms in Europe and beyond, and we are now looking for a Head of Marketing to help our growing team in Mexico establish Podimo as an exceptional audio
brand across Latin America.
Come and join us on our journey to enrich lives through listening.
This is the role:
Since the first day we launched our service in Latin America last year, we have been blown away by the caliber of creators and user engagement across the continent.
Reporting directly to our Country Manager in Mexico, you'll be joining an awesome team of passionate content and marketing people who come to work every day with the mission to develop and activate our great content catalog (100+ exclusive shows) in the best way possible.
Your main mission:
to activate the right content at the right time
Your primary responsibilities include:
- Formulate innovative growth strategies and marketing plans. You'll work closely with our Global Growth team to develop extraordinary gotomarket strategies in line with our global focus.
- Monitor, review, and report on all marketing activities
- Forecast budget spending and assess ROI and KPIs on marketing campaigns.
- Manage and develop the Marketing team; lead, develop and people manage the team achieving high engagement and effectiveness scores.
- Work side by side with our Head of Content to identify opportunities for new growth driving shows and talents.
- Analyze brand positioning and consumer insights and monitor market trends.
- Shape and communicate our vision and mission in alignment with the overall global brand guidelines. You'll be working with our Global Creative team or external agencies on the creative execution of set marketing activities.
As we are launching the platform in March, your first few months in the role will be focused on understanding and following up on the performance of the launch.
This is you:
We are looking for a passionate and proactive marketer with a highly data-driven approach to your work.
You have experience with the full funnel marketing toolbox, including developing clear objectives, go-to-market plans, managing budgets, and stakeholders, and ensuring execution according to agreed milestones and deadlines.
Experience we're looking for:
- A degree in Business, Marketing, or a related field and 710 years of proven experience as a Marketing Manager, Marketing Director, or Senior Account Manager, leading teams toward a clear business growth goal. Experience in media/advertising agencies is a plus
- A highly datadriven and numerical approach to setting targets and measuring ROI on your campaigns. You love working with dashboards to monitor the performance of your activities.
- Experience in working with external agencies, creating campaign briefs, and following up on creative projects.
- Experience in identifying target audiences and devising effective campaigns
- Excellent understanding of the full marketing/media mix and uptodate with the latest trends and marketing best practices
- Fluency in English (verbal and written) as you will be communicating with colleagues across our markets.
This is the process:
- Video call screening
- Competencybased interview
- Case interview with relevant stakeholders
- Leadership interview
- Offer
These are the benefits:
- Up to six months of fully paid parental leave for all new parents no matter how you identify or where in the world you live
- Part of our ESOP (warrants) program.
- Free online therapy sessions
- Delicious lunch with great colleagues.
- Learning and personal development opportunities to help you thrive and enrich your skills in a fastpaced creator economy
- Opportunity to work flexible hours and remotely
- The chance to make an impact at an international company and see your work pay off immediately
This is us:
Founded in Copenhagen in 2019, Podimo is a platform for podcast and audiobook lovers as well as audio content creators.
Our revenue-sharing model rewards creators for making content that people want to hear - whether they have an established following or a niche audience.
We're a courageous and curious bunch. We recognize the value every individual brings, and respect our coworkers' ideas, opinions, and time. We approach our work with integrity and humility and believe that we are better together. We have zero time for brilliant jerks.We're fiercely passionate about discovering, creating, and obsessing over great stories. We support our creators dee
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