Email/sms Strategist

hace 1 semana

Desde casa, México CobaltoTalent A tiempo completo

What We're Looking For
role requires expertise in A/B testing, data assessment, automation and drip campaign flows, and
iterative campaign optimization. Agency experience is required.

specialists must be creative, have excellent interpersonal skills, and have some technical aptitude

evaluate digital trends to create better engagements and new opportunities are key skills. Beyond

What You'll Do
needs of clients.

campaigns.

  • Create custom audience flows based on customer journeys, engagement with
communications and audience behavior and ongoing learnings and optimizations.

  • Implement A/B testing methodologies to optimize messaging, design, and timing for
maximum engagement and conversion.

  • Collaborate with account, strategy, paid media, and web analytics to contribute to ongoing,
holistic campaign recommendations to support the larger marketing and business goals for
our clients

  • Clearly communicate the how and why behind decisions, and their impact to team members
  • Analyze campaign data and user behavior to refine targeting, messaging, and segmentation
strategies.

  • Liaise with clients to understand their brand voice, objectives, and key performance
indicators (KPIs), and provide regular updates on campaign performance.

  • Provide clean and comprehensive reports showcasing campaign performance, key insights,
and actionable recommendations.

guidelines, and privacy regulations.

What You Need

  • Experience in CPG and Shopify is desired, but not mandatory
touchpoint mapping, KPIs, etc.

  • Strong A/B testing experience and datadriven decisionmaking skills.
  • Knowledgeable in building out loyalty/rewards programs.
  • Strong project management skills, including management of agencies and vendors to
ensure
- execution.

  • Excellent communication skills for client interactions and reporting.
  • Detailoriented with the ability to manage multiple campaigns simultaneously.
  • Resourceful selfstarter, with a cando attitude that thrives in a fastpaced entrepreneurial
environment.

  • Ability to succeed in a fastpaced, dynamic environment.
**We look forward to meeting you

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