Marketing Researcher

hace 2 semanas


Ciudad de México, Ciudad de México NDA A tiempo completo
We are an international product IT company that has been dynamically developing in the market for over 8 years. If you are looking for interesting challenges that will help you identify new growth opportunities and want to receive a salary above the market average, then we need YOU


Currently, we are looking for an exceptional Marketing Researcher to join our team, with expertise and understanding of business operations in Mexico.


Responsibilities:

  • Determine research methods for specified directions and implement them according to client requirements.
  • Initiate the process of respondent procurement according to company procedures to obtain balanced results in local markets and find sources of audience data.
  • Participate in the development of tools used (surveys, tests, guides).
  • Oversee the organization and conduct of field studies by employees from related departments.
  • Conduct training/participate in the training of managers/interviewers before the start of research projects.
  • Analyze and interpret research results, and develop business recommendations.
  • Transform consumer observations into recommendations to identify business opportunities for business strategy.
  • Identify the need for additional calculations and data analysis, and prepare conclusions and recommendations for specific tasks.

Requirements:

  • Knowledge and understanding of research methodologies in the context of marketing/product/retention, etc., in products with long decisionmaking cycles and long funnels.
  • Experience working in research departments for at least 1 year is a plus.
  • Experience in conducting and analyzing survey and interview results, knowledge of various methods/platforms/tools for conducting marketing research.
  • Understanding of marketing and product metrics (including LTV, ROI, CPA, CPM).
  • Experience with traffic analytics.
  • Knowledge of customer segmentation approaches (ABC, RFM, and others).

We offer:

  • Remote work format.
  • Competitive salary (taking into account your expectations and level of expertise).
  • A closeknit team of young professionals.
  • 100% paid vacations and sick leave.
  • Opportunities for career growth within a team of professionals.
  • Reduced working hours (7 hours), 5/2 schedule.
  • Corporate library for employees from the first week of work.
  • Provision of necessary equipment for comfortable work.
  • Referral bonus program.
  • Corporate English language training.

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