Consultant, Analytics, Amazon Ads
hace 1 semana
Amazon Advertising exists at the intersection of marketing and e-commerce and offers advertisers a rich array of innovative advertising solutions across Amazon owned properties as well as third party properties Amazon operates.
We believe that advertising, when done well, can greatly enhance the value of the customer experience and generate a positive return on investment for our advertising partners.
We are currently looking for a highly skilled and motivated Analytics and Insights Professional (AIP) to help scale our growing advertising business.
The AIP is a key member of the Analytics & Insights Team at Amazon Advertising, working with sales, product, retail and other Amazon business partners to analyze and improve advertisers' performance on Amazon, in support of their marketing initiatives.
AIPs work with Amazon's unique data and translate it into high-quality and actionable insights and recommendations to improve the effectiveness of advertiser campaigns and unlock business opportunities.
Day to day, AIP activities include analyzing metrics of success for a business or category, developing data-driven insights and communicating recommendations in a clear and compelling fashion.
The strategic and consultative digital expertise of an AIP is critical to delivering the best return on investment for our customers.
You Will:
- Use Amazon's data and your understanding of our advertising customers' businesses provide guidance to senior marketing leaders, for example, directors or above, via business reviews and frequent inperson client presentations to regularly iterate on and articulate a brand's strategy
- Demonstrate deep analytical ability, and develop great expertise in Amazon's proprietary metrics, working to constantly evolve how we analyze and communicate data driven insights to our advertisers
- Influence marketing initiatives and own accountlevel data and/or analytics related strategic conversations internally and externally
- Deliver brand, category and industry level analysis and insights to drive growth across advertiser KPIs and help them grow their businesses.
- Educate other teams on Amazon media offerings and keep them engaged by delivering learning sessions, writing training documentation and whitepapers for internal and external use
- Be a proponent of data driven decision making
- Present findings and insights in a consultative way to the client and collaborate with the relevant internal teams in order to provide a complete solution
- Be someone who enjoys learning new skills and adopting new analytic methodologies and tools.
- Bachelor's degree plus 7+ years' experience in clientfacing data analysis roles
- 5+ years of consulting experience with a major consulting firm or 5+ years of advertising experience with a top advertiser
- Economics, Marketing, Statistics, Advertising, or Business/Digital media planning experience
- Proficiency with SQL ability to write basic queries from scratch and modify complex queries
- Proficiency with an advanced analytical tool (Python, R etc.) ability to modify existing code to run new analysis
- Have a good understanding of basic statistical technique and methodologies such as hypothesis testing, linear regression analysis and model building
- MBA, Master's or Doctoral degree in Economics, Marketing, Statistics, Advertising, or Business/Digital media planning experience
- Ability to translate technical aspects of analysis and metrics into actionable insights for the advertiser and both technical and nontechnical stakeholders
- Excellent data driven storytelling skills you create and deliver compelling presentations with outstanding visuals
- Comfortable presenting complex analysis in a simple, easy to digest way to Csuite level stakeholders
- Excellent organizational, interpersonal, and communication skills (both written and verbal)
- Ability to effectively manage competing priorities in a complex work environment, focusing on highvalue activities
- Fluency with visualization tools (Tableau, QlikView, Power BI, etc.) ability to create interactive, userfriendly and compelling dashboards and reports
- SQL knowledge ability to write complex queries from scratch from multiple tables, creating the appropriate joins, extracting and manipulating data, formatting fields, creating new measures and metrics, etc.
- Experience with advertising publishers and marketing/creative agencies
- Experience in predictive analytics, experimental design, A/B testing
- Complete understanding of the endtoend process of marketing campaign development and execution
- 5+ years of IT implementation experience
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