Marketing Manager, Sales Collateral

hace 1 semana

Ciudad de México, Ciudad de México OpenTable A tiempo completo

With millions of diners, tens of thousands of restaurants, and 23+ years of experience, OpenTable, part of Booking Holdings, Inc. (NASDAQ: BKNG), is an industry leader with a unique insight into the world of hospitality. We champion restaurants, bars, wineries, and other venues around the world, helping them attract guests, manage capacity, improve operations and increase revenue.

Every employee at OpenTable has a tangible impact on what we do and how we do it. You'll also be part of a global network that includes OpenTable and KAYAK's portfolio of travel brands including Swoodoo, checkfelix, momondo, Cheapflights, Mundi and HotelsCombined.

Hospitality is all about taking care of others, and it defines our culture. You'll work in a welcoming and inclusive environment, and get the benefits, flexibility, and support needed to succeed.

We are seeking an experienced B2B Marketer to support sales collateral creation. In this role you will have a significant impact on OpenTable's large sales organization, developing and driving a sales collateral strategy. This role requires a passion for crafting compelling content specifically tailored for B2B audiences. You will collaborate with marketing and sales to develop collateral that resonates with our target audience and drives conversions. If you have a proven track record of developing compelling B2B sales collateral, we want to hear from you

In this role, you will:

  • Collaborate with sales leadership to understand their needs, difficulties, and priorities, and translate them into actionable sales collateral deliverables.
  • Develop and implement a comprehensive strategy for sales collateral materials, including prioritized roadmap for content development.
  • Create and deploy compelling, impactful sales materials including pitch decks, one-pagers, websites, case studies and more.
  • Establish key performance indicators (KPIs) to measure the effectiveness of sales collateral materials.
  • Develop communication forums with sales to solicit feedback and input on future needs.
  • Understand market research and competitor analysis to identify industry trends, customer insights, and best practices, informing the development of compelling messaging and positioning strategies.
  • Stay up-to-date with emerging trends and technologies in B2B marketing, sales enablement, and content strategy, and proactively find opportunities for innovation and improvement.

Please apply if:

  • Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred.
  • 5+ years of experience in B2B marketing, with a focus on sales collateral development and sales enablement.
  • Proven track record of creating impactful sales collateral materials that drive revenue growth and support sales objectives.
  • Excellent written and verbal communication skills, with a keen eye for detail and the ability to craft compelling messaging tailored to B2B audiences.
  • Knack for storytelling and developing benefits-led B2B narratives
  • Ability to thrive in a fast-paced, dynamic environment and effectively manage multiple projects simultaneously.
  • Strong partnership skills with the ability to inspire and motivate cross-functional teams to achieve shared goals.
  • Passion for innovation and continuous improvement, with a strong desire to stay ahead of industry trends and standard processes.

Diversity, Equity, and Inclusion

OpenTable aspires to be a workplace that reflects the diverse communities we serve and a culture that is inclusive and welcoming. Hiring people with different backgrounds, experiences, perspectives, and ideas is critical to innovation and to how we deliver great experiences for our users and our partners. Representation matters.

We ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform job responsibilities, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

#LI-BG1

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