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Business Marketing Manager

hace 3 meses

Ciudad de México, Ciudad de México IQVIA Argentina A tiempo completo

RESPONSIBILITIES

As a member of the Q2 Solutions Marketing team, the Event Marketing Manager has diverse responsibilities that include:

Events/Conference Management

  • Bring together multidisciplinary teams around the world: manage relationships with event team, marketing team and suppliers throughout all stages of projects.
  • Central point of contact for both internal functional team and external agencies/vendors
  • Creation of custom marketing materials for conferences including landing pages, email marketing and social posts.
  • Manage booth elements including logistics, collateral, scheduling coverage, and lead retrieval
  • Coordination with service line marketers on booth design, build and content
  • Lead internal communication around conferences and webinars
  • Evaluate success through post-event analysis and reporting, including ROI measurement and attendee feedback analysis.

Marketing Coordination

  • Developing and implementing event plans that contribute to the generation of qualified leads
  • Assisting in the development of sales/customer evidence-based communications and sales enablement
  • Working collaboratively with cross-organizational departments like digital strategy, lab operations, laboratory scientists, and other key stakeholders to harness all market information and insights and ensure seamless implementation of customer-specific marketing strategies
  • Managing and execute promotional social outreach activities
  • Providing content training to strengthen and differentiate our value proposition

REQUIRED KNOWLEDGE, SKILLS, AND ABILITIES

  • Bachelor's degree required and at least 5 years relevant event marketing experience; or equivalent combination of education, training, and experience
  • Life science experience helpful
  • Strategic, self-starter, team player, results-driven professional
  • Strong Microsoft Office skills particularly PowerPoint
  • Strong communication skills and Fluent English speaker
  • Knowledge of Cvent, Eloqua, Smartsheet and meeting platforms helpful
  • The position is home-based with collaboration with a global team

*CV must be in English

#LI-Homebased

Q2 Solutions,IQVIA's laboratory business, creates connected intelligence by combining ourexpertise, technology andanalytics - this fuels unparalleled research & development solutions. We uphold a deep commitment to patients, sites, customers, and each other.


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