Brand Manager, LATAM

hace 3 días

Ciudad de México, Ciudad de México the LEGO Group A tiempo completo

Job Description

Are you excited to take Brand Marketing into the next level? Bring your marketing passion to inspire the builders of tomorrow and grow love for the LEGO System in play

Let's harness your knowledge and desire to learn to enable our LATAM brand and trade marketing teams to achieve excellence

Core Responsibilities

  • Build a strong strategy for short & mid-term consumer sales growth, increasing active consumer base, frequency, retention and building the brand. Aligning the strategic vision for new marketing plans with effective operational actions.
  • Drive product and commercial opportunities while monitor business performance, using relevant insights to accelerate demand in Adults and Kids audiences
  • Influence kids and adults Consumer Sales plan and forecast by using relevant data and performance tracking
  • Ensure a strong brand presence across all touch points, working closely with internal marketing, agency, market partners, and IP partners
  • Optimize the marketing and go-to-market approach to the needs of the new OESP approach
  • Collaborate with cross-functional and Regional Brand Managers, encouraging winning collaboration & communication
  • Lead local selling-in for successful deployment in LATAM
  • Develop and implement local launch and marketing activation plans to engage through LEGO framework
  • Lead all brand and theme earned efforts as main driver for Public Relations and Influencers programs in LATAM

Play your part in our team succeeding

You will be joining the LATAM Brand/Trade Marketing team in the LEGO Mexico offices. This team is responsible for

  • Creating and fostering consumer demand in LATAM Markets by converting consumer, shopper and market insights into compelling, creative, and innovative marketing programs that remain grounded in a strong commercial understanding and focus
  • End-to-end Marketing planning and execution from input into campaign development to execution with Trade Marketing and Sales across our different channels
  • Brand and category business planning and analysis while monitoring external competitive environment.

Do you have what it takes?

  • 5+ years of experience as brand marketing professional in a regional environment with a proven track record showcasing a blend of commercial and strategic skills
  • Have consumer products and/or FMCG experience, and strong ability developing and implementing campaigns across OESP
  • Strong analytical skills and the ability to transform rather sophisticated findings to simple insights, directions and recommendations
  • Strong experience in PR and influencers as key mix to strength brand equity in LATAM
  • A collaborative approach – combined with a natural authority and ability to make decisions with both internal and external partners
  • Ability to work well both independently and as part of a dynamic, cross-functional & regional team, with a wide network of partners and support a team environment while collaborating to achieve joint goals
  • A passion for and/or experience working with children as a target audience
  • Excellent communication skills both verbally and in writing and comfortable in presenting complex ideas
  • Strong team leader, being able drive other partners through a go to market strategy and deliver results in a cross functional way
  • Previous experience from within the toy, family, gaming or entertainment industry. Digital/eCommerce experience is preferred
  • Strong and demonstrable project management skills with ability to manage complex processes
  • English – Advanced

Additional Details On This Position

Our workplace enables our LEGO colleagues to be and do their best at work. Introducing a flexible way of working through a hybrid working model is a great example of how we live up to our ambition. This 3-day in the office hybrid working model will exemplify our People Promise by embracing the different life situations of our colleagues.

What's in it for you? Here is what to expect

Family Care Leave – We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellness – We want you to be your best self, so you'll have access to the Headspace App and lots of wellbeing initiatives and programs run by local teams where you are based.

ColleagueDiscount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.

Bonus – We do our best work to succeed together. When goals are reached, you'll be rewarded through our global bonus scheme.

Join the global LEGO team

We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is proud to be an equal opportunity and an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.

We support our employees in being there for the moments that matter in life and celebrate families of all kinds, the loved ones that make us who we are. Being part of the LEGO Group also means taking part in our annual Play Day, playing a part in building a sustainable future and continuing our mission to "inspire and develop the builders of tomorrow."

The LEGO Group is fully committed to Children's Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children's Rights.

Build your career brick by brick at the LEGO Group.

We conduct drug screening as a part of our drug free workplace policy and in support of our commitment to the health and safety of our employees.

Online Application Accessibility Statement; which is intended for those with disabilities - LEGO systems endeavors to make accessible to any and all users. If you would like to contact us regarding the accessibility of our web site or need assistance completing the application process, please contact the HR Service Desk at , option #3. Please note, these communication channels should be used for those having difficulty accessing our on-line channels, not to inquire about job opportunities.

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