Marketing Specialist

hace 2 semanas

Tláhuac, Ciudad de México General Motors A tiempo completo

Job Description:

Contribute to seeding the accurate brand message across the global organization, dealerships, media outlets, agencies, etc.

  • Ensure that all creative marketing materials adhere to strict brand guidelines.
  • Conduct market research and analyze data to gain marketing insights and uncover key consumer insights and competitive opportunities.
  • Brainstorm and develop creative marketing campaigns for various GM products including vehicles, accessories, parts, services, etc.
  • Liaise with external vendors to execute promotional events and campaigns.
  • Maintain and update corporate creative content.
  • Build and manage relationships both internally and externally i.e.; CRM, agencies, GM partners, etc.
  • Undertake related tasks as assigned.
  • Future Portfolio development
  • Price/incentives strategies

Additional Job Description:


Analysis of market information of assigned vehicles (sales, share, inventory, competition) to ensure competitiveness and compliance with objectives month by month.

In-depth analysis of segments and competitors for current programs and development of future programs.

Creation of launch campaigns, optimization of monthly promotional campaigns and development of new proposals to strengthen the brand / nameplates.


Required Qualifications:
Bachelor degree Business, Marketing or similar

Desirable previous experience in automotive industry

Advanced English level required

Diversity and inclusion are our strengths.

We respect and value what each individual contribution to our team, including their origin, education, sex, race, ethnic group, sexual orientation, gender expression and / or identity, religious context, age, generation, and disability.

We believe that our ability to meet the needs and expectations of an increasingly diverse and global customer base is closely linked to the diversity and inclusion that we experience within General Motors

About GM:


Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.


Why Join Us:

We aspire to be the most inclusive company in the world.

We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture.

Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs.

Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.


Diversity Information:


General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging.

We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers.

We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities.

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