Global Brand Manager

hace 1 semana

Guadalajara, Jalisco, México Brown-Forman A tiempo completo

CURRENT EMPLOYEES, CONSULTANTS, AND AGENCY PARTNERS:
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Quote from Hiring Manager
- "This is an incredible opportunity to join Brown-Forman's Global Tequila Team and experience the thrill of competing in a fun and exciting category such as Tequila, with two amazing brands: Herradura and el Jimador. In this position you will get to work hand-in-hand with a diverse global tequila team, world-class agencies, and a broad community of regional partners all over the world to unlock the full potential of our extraordinary tequila brands."_

Meaningful Work From Day One


The Global Brand Manager, Tequilas will be directly involved in the development of innovation, communications, toolkits, and guidelines at the global level.

They also support global Tequila markets in localization efforts to ensure the right balance between globally led and locally infused.


The Global Brand Manager, Tequilas will acquire proficiency in all aspects related to the business, from production, to finance, to brand building.

The Global Brand Manager must continuously build an enterprise mindset and be capable of adding value in all dimensions of the business.


What You Can Expect- Support the development and implementation of B-F's Tequilas long term vision and strategy.- Collaborate exceptionally well with multiple internal and external contacts including IMC, Finance, Design, Production, and Homeplace, as well as regional marketing teams and agencies.- Provide guidance and support to regional marketing teams, maximizing the leverage of global resources, and promoting best-practice sharing.- Manage global and market-specific innovation and packaging projects.- Lead agencies and internal teams for the creation of global campaign assets, guidelines and toolkits.- Facilitate stakeholder access to all available global brand content and assets.- Complete robust analytics and diagnosis of business and consumer issues and opportunities to influence brand plans globally and in local markets.- Attend regional and local planning meetings and events on behalf of the brand.- Continuously seek resource optimization and cost-saving opportunities.


What You Bring to the Table- Minimum 5 years of experience in brand management, or marketing-related experience.- Background in spirits industry or FMCG.- Experience working with internal and external cross-functions including consumer insights, finance, production, sales, as well as creative, media, and PR agencies.- Experience managing innovation and new product development projects.- Highly collaborative and an ability to create strong working relationships- Excellent persuasiveness and conflict management skills- Superior organization and time-management skills.- Ability to lead multiple projects and manage cross-functional teams to deliver on time.- Strong analytical skills and the ability to turn "insights to actions".- Willingness to work flexible hours to collaborate with global stakeholders across many time zones.- Superior communication and presentation skills, with fluency in English both spoken and written.- Ability and willingness to travel 10-25% of the time.


What Makes You Unique- Prior experience working in tequila brands and/or premium/luxury brands.- Passion for brands and ability to act as a brand ambassador towards the rest of the organization.- Experience working with (or as a part of) global, international or regional marketing teams.- Self-driven and growth mindset with an ability to challenge the status quo and a "can-do" problem-solving attitude.

Who We Are


Imagine working for a company that welcomes you in, inspires you to bring your best self to every opportunity, and encourages you to grow and develop your career in a resilient and fun industry.

Brown-Forman offers our employees this kind of career and environment and has for more than 150 years.

Together, we proudly live and work by our values, striving each day to be better and do better as people, as a company, and as members of the communities we call home.

Come have a seat at our table

Many Spirits, One Brown‐Forman

  • We believe that an inclusive culture, one that values the diversity and unique perspective of each individual, allows us each to bring our best self to work and leads to greater teamwork, creativity, and trust.
Cultivating a Caring Culture

  • We know that our strong culture is one of the many reasons people love working at Brown‐Forman.
Enriching Life. Enriching Careers

  • At Brown‐Forman, we craft products known for bringing people together. Our employees have made us what we are today and are the reason for our success. Do not just take our word for it. Brown‐Forman is consistently recognized as a Great Place to Work in countries around the world.
What We Offer


Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come.

As a premium spirits company, we offe

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