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Performance Marketing Intern
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Company Overview:
DiDi Global Inc. is the world's leading mobility technology platform.
It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.
DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities.It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world's transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations.
DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.
Team Overview:
Our Performance Marketing team is looking for a high-performing intern that will support team projects and initiatives in Mexico.
This team is focused on the creation of reports that help improve the business impact by doing data mining and working with marketing, performance teams and cross functional data teams to uncover business and consumer insights to assist in development of marketing strategies.
Role Responsibilities:
- Providing solutions to main stackeholders based on their different needs, it goes form report creation, campaign measurement, deepdive on the funnel for different LOBs to be able to find improvement opportunities.
- Collaborate with Business Intelligence teams to assure data reliability for paid marketing acquisition efforts.
- Deep dive analytics to gain a better understanding of our customer's usage and behavior, including impacts of current strategies for acquisition and engagement Ride Sharing business.
Role Qualifications:
- Currently studying Math, Stats, Economics, Engineering or similar. (graduation date between May 2024 and December 2024)
- Analytical Skills.
- Dynamic person that can work with multiple teams in other countries.
- Proficiency in Spanish and English (is a must).
- Strong verbal and written communication skills.
- Data driven focus (SQL is a must
- Python knowledge is a plus).
EEO Statement:
You'll love working at DiDi because
- We create customer value
- We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
We are datadriven
- We are strong believers in making informed decisions, that's why we are datadriven. We can better navigate the business landscape strategically by analyzing valuable metrics.
- We believe in Winwin Collaboration
- Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
- We believe in integrity
- Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
- We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
- We believe in Diversity and Inclusion
- Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.
We are committed to building inclusive and diverse teams.
We are committed to building inclusive and diverse teams, and a workplace that is free from discrimination and harassment, because that's how we create better products and services, make better decisions and better serve the communities we're a part of.
