JW Red Brand Manager

hace 2 semanas

Ciudad de México, Ciudad de México Diageo España SA A tiempo completo

Diageo is the world's leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. With over 200 brands in 180 countries and a global network of entrepreneurial individuals, our teams blend a diverse range of experience, knowledge and skills. We connect customers and consumers to our iconic products and create innovative experiences that bring people together to celebrate life

JW has been identified as a priority in México, the growth in the past years and the overinvestment behind the portfolio is very important for the growth of the business. JW Core (Red Label, Black Label and Double Black) is very relevant for Diageo, being the main priority in scotch portfolio.

  • Our vision is to be the leading the premium Spirits business in the industry accelerating the growth of our whisky portfolio.
  • JW Core is the growth driver portfolio in the segment and it's imperative to sustain its growth. Nowadays, the brand has very good BSS, and winning share within TBA, so it's crucial to sustain its momentum and continue its relevancy for the segment and Diageo's business.

PURPOSE OF THE ROLE

  • Lead the top whisky portfolio brand in Mexico
  • Alignment between reserve strategy and innovation portfolio
  • Develop and apply high knowledge of the business.
  • Consistently deliver great performance.
  • Ability to encourage and influence others within the business;
  • Build extraordinary relations with those who work internally and externally. Multifunctional and multi-market team working.
  • Capable of challenging and influencing thinking across a broad range of collaborators
  • Lead the team; work with them and in their development. Support them so that they can perform at their best.
  • Delivery of a successful Core (with focus in STD and DLX) business strategy (based on brand health and profitability/ sales) short and long term.
  • Delivery of successful brand strategy (based on brand health and profitability). Short term and long-term brand strategies.
  • Responsible for Game planning developing and execution. Brand communication strategy, ATL as BTL
  • Influence key collaborators to improve business opportunities and alliances. Lead global brand relationship, influencing them to align the market strategy
  • Make cultural impact with the brand equity through brand's passion points

Qualifications & Experience Required:

  • Proficient Numerical Skills
  • Bachelor in BA, or similar.
  • Strong Critical Thinking Capabilities
  • Strong leadership capabilities.
  • Proactive
  • Strong Teamwork Skills
  • ́Previous experience as Sr Brand Manager

Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time and compressed hours. Please talk to us about what flexibility means to you and don't let anything stop you from applying.

Celebrating our inclusive and diverse culture is core to Diageo's purpose of "celebrating life every day everywhere". This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.

We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.

With over 200 brands sold in more than 180 countries, we're the world's leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we're building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world.

Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you'll collaborate with talented thinkers, leaders, and makers from all corners of the world. Together, you'll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of.

With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you'll be empowered to be you. Just bring your ambition, curiosity and ideas, and we'll celebrate your work and help you reach your fullest potential.

DRINKIQ

What's your DRINKiQ? Take our quiz to understand how alcohol is made and explore the effects of drinking. You can discover everything you need to know at DRINKiQ .

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