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Brand Manager

hace 3 meses

Tlalnepantla, México Belieff A tiempo completo

Vacante para la empresa Belieff en Tlalnepantla de Baz, Estado de México:
Industrias Mass y Rinnai, empresa líder en la fabricación de equipos para el calentamiento, almacenamiento y tratamiento de agua potable, te invita a formar parte de su equipo como:

BRAND MANAGER

Requisitos:

Escolaridad:
Lic en Marketing o Administración de empresas o ingeniería industrial

Experiência:
Mínimo de 2 años en el área.

Idiomas:
Inglés avanzado

OFRECEMOS:
Sueldo mensual con base a experiência y aptitudes.

Prestaciones de ley.

Fondo de Ahorro del 13%.


Aguinaldo de 17 días, incrementado de acuerdo con la antigüedad hasta llegar a 42 días de aguinaldo a partir del 5to.

año.

Contratación directa por la empresa y cotizando al 100% en el IMSS.

Días y horario de trabajo:
Lunes a viernes de 8 a 5 pm.

Zona de Trabajo:
Tlalnepantla, Estado de México.

Funciones:

  • Analizar y evaluar el portafolio de productos de la marca para identificar áreas de fortaleza, debilidad y oportunidades de mejora.
  • Desarrollar estrategias para optimizar el portafolio de productos, incluyendo la expansión, consolidación o eliminación de productos según sea necesario.
  • Realizar investigaciones de mercado para comprender las tendencias del mercado, las preferencias de los consumidores y las oportunidades de crecimiento.
  • Analizar datos de investigación para informar la toma de decisiones estratégicas y tácticas relacionadas con la marca y los productos.
  • Colaborar con equipos de ventas para desarrollar estrategias de canal efectivas que maximicen la distribución y la disponibilidad de los productos en los puntos de venta.
  • Proporcionar soporte a los equipos de ventas a través de la creación de herramientas y materiales de ventas efectivos que comuniquen la propuesta de valor de la marca.
  • Administrar el presupuesto asignado para actividades de branding y marketing, garantizando el uso eficiente y efectivo de los recursos disponibles
  • Definir y desarrollar la estrategia de marca, incluyendo la identificación de valores de marca, posicionamiento en el mercado y arquitectura de marca.
  • Desarrollar y producir contenido de marca relevante y atractivo, incluyendo mensajes, imágenes, videos y otros materiales para diversos canales y audiencias.
  • Crear y supervisar la producción de contenido externo, como anuncios publicitarios, publicaciones en redes sociales y materiales de marketing.

Nível de educación deseada:

Superior - titulado

Nível de experiência deseada:

Nível Medio

Función departamental:

Marketing / RRPP / Comunicación

Industria:

Manufactura, Bienes de Consumo