Performance and Growth Marketing Manager

hace 1 semana

Ciudad de México, Ciudad de México Citi A tiempo completo

The Marketing analytics Manager is an individual in charge of driving continuous improvements through data-driven decision-making which requires the ability to close the gap between data and actionable insights as well as the ability to communicate those insights.

This person should be detail
- oriented and comfortable managing situations with high uncertainty since continuously is breaking the status quo as well as working and managing peers and the project itself.


In its role is responsible for planning, designing, executing and measuring initiatives while quickly adapting to changes in priorities, which requires collaborative capabilities, project management, analytical skills as well as excellent decision - making.

Experience in operating Digital Marketing campaigns as well as tracking them is a must and will be assessed.

Tasks:

  • Collaborating with teams across the organization to find optimal strategic recommendations for marketing strategies.
  • Lead digital marketing channels and campaigns from a strategic point of view.
  • Supervising and managing endtoend process optimizations.
  • Responsible for designing, planning and executing multivariate communication tests.
  • Managing teams of analytics professionals to understand customer behavior, trends, and insights.
  • Contribute to growing the team by presenting insights to the senior leadership in a clear and concise manner.
  • Analyzing, measuring, and reporting datadriven
- insights in collaboration with data teams.

  • Collaborate with peers to design and implement multichannel and customercentric journeys.

Requirements:

  • Deep knowledge of digital marketing and strategies.
  • Experience implementing digital marketing campaigns with the ability to lead agencies and teams to achieve goals.
  • Experience in marketing analytics, marketing intelligence or behavioral economics; preferably in a related industry
  • Confidence to take up challenges that seem intimidating for everybody else
  • Selfstarter with a history of pushing for deadlinedriven results
  • Decisionmaking and organization skills
  • Good communication skills and ability to lead crossfunctional teams
  • Analytical skills and ability to provide actionable insights from data
  • Skilled in problem solving and project management
  • Experience in managing projects from start to finish and maintaining them including risks, actions, issues & dependencies.
  • Line management or team leader experience
  • Diplomatic ability to influence others at all levels of the business and build lasting relationships with key stakeholders
-
Job Family Group:

Marketing

-
Job Family:

Marketing Generalist

-
Time Type:

Full time

  • Citi is an equal opportunity and affirmative action employer.


Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

View the "
EEO is the Law" poster. View the
EEO is the Law Supplement.

View the
EEO Policy Statement.

View the **Pay Transparency Posting

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