Principle Performance Marketing Strategist

Principal Performance Marketing Strategist100% Remote. Specific guidelines on how to apply are found at the bottom of the posting.Catalyst Consulting is a boutique, revenue-centric performance marketing consultancy. We partner with a small number of high-growth companies and take full ownership of pipeline and revenue performance — not vanity metrics.This role is not client-facing.This role is not entry-level.This role is not for someone who needs to be told what to do.We are hiring a Principal Performance Marketing Strategist to be the technical brain behind campaign performance across all Catalyst clients.You will own performance. Full stop.The Role (Read This Carefully)This role exists because execution without understanding why things work doesn’t scale.You will:Own paid media performance across all active Catalyst accountsAct as the technical authority behind Google Ads, Meta, LinkedIn, tracking, and CRM attributionSpend as much time in HubSpot as in ad platformsLead strategy and optimization decisions for large-budget accounts ($100k+/month)Guide two junior performance marketers who handle routine execution tasksYou will not:Interface with clientsBe micromanagedBe handed step-by-step instructionsBe rewarded for “activity” instead of resultsWhat You’ll Actually DoPerformance OwnershipOwn revenue, pipeline quality, and down-funnel performance for all accountsDiagnose performance issues and fix them without being askedPaid Media StrategyArchitect and optimize campaigns across:Google Ads (Search-focused)MetaLinkedInMake budget allocation decisions based on data, not opinionsCRM & AttributionLive inside HubSpotValidate lead quality, pipeline velocity, and close-won attributionIdentify disconnects between ads → leads → sales → revenueTracking & InfrastructureOwn tracking strategy via:Google Tag ManagerUTMsConversion architectureEnsure platforms reflect reality, not platform-reported fantasy metricsTeam EnablementDelegate execution tasks to junior marketersReview their work for correctness and performance impactRaise the technical bar without hand-holdingThis Role Is For You If…You’ve personally managed $100k+/month ad budgetsYou understand why campaigns succeed or fail, not just what buttons to pressYou are comfortable being accountable for outcomesYou do not need external motivation or constant feedbackYou think in terms of systems, leverage, and second-order effectsYou’ve been frustrated working with people who “have years of experience” but can’t drive resultsThis Role Is NOT For You If…You are early in your careerYou need playbooks for everythingYou primarily care about CTRs, CPCs, or any other vanity metricsYou want a client-facing roleYou want a big agency with layers of managementRequired ExperienceExpert-level Google Ads (Search)Expert-level Meta AdsExpert-level LinkedIn AdsAdvanced Google Tag ManagerAdvanced HubSpot (Marketing + Sales)Strong grasp of:AttributionFunnel analysisRevenue modelingProven experience managing large monthly budgets ($100k+)B2B SaaS experience strongly preferredCertifications are nice but not a substitute for real-world results.Compensation & BenefitsSalary: $45,000–$60,000 USD (based on experience and proven capability)100% RemoteFlexible schedule — outcomes matter, not hoursUnlimited PTOMental health days encouragedWork directly inside a high-performing, revenue-obsessed consultancyNo client noise, no fluff, no politicsHow to Apply (IMPORTANT)We expect a high volume of applications.We will only review candidates who follow these instructions.To apply:Send an introductory email directly to chris@catalystconsulting.servicesAttach your resumeBriefly explain in a short video (Loom is sufficient):Your experience managing large budgetsWhy you think you will be successful at CatalystWhy you’re a fit for a behind-the-scenes, performance-owner roleApplications that do not follow this process will not be reviewed.