Principle Performance Marketing Strategist

Principal Performance Marketing Strategist 100% Remote. Specific guidelines on how to apply are found at the bottom of the posting. Catalyst Consulting is a boutique, revenue-centric performance marketing consultancy. We partner with a small number of high-growth companies and take full ownership of pipeline and revenue performance — not vanity metrics. This role is not client-facing. This role is not entry-level. This role is not for someone who needs to be told what to do. We are hiring a Principal Performance Marketing Strategist to be the technical brain behind campaign performance across all Catalyst clients. You will own performance. Full stop. The Role (Read This Carefully) This role exists because execution without understanding why things work doesn’t scale. You will: Own paid media performance across all active Catalyst accounts Act as the technical authority behind Google Ads, Meta, LinkedIn, tracking, and CRM attribution Spend as much time in HubSpot as in ad platforms Lead strategy and optimization decisions for large-budget accounts ($100k+/month) Guide two junior performance marketers who handle routine execution tasks You will not: Interface with clients Be micromanaged Be handed step-by-step instructions Be rewarded for “activity” instead of results What You’ll Actually Do Performance Ownership Own revenue, pipeline quality, and down-funnel performance for all accounts Diagnose performance issues and fix them without being asked Paid Media Strategy Architect and optimize campaigns across: Google Ads (Search-focused) Meta LinkedIn Make budget allocation decisions based on data, not opinions CRM & Attribution Live inside HubSpot Validate lead quality, pipeline velocity, and close-won attribution Identify disconnects between ads → leads → sales → revenue Tracking & Infrastructure Own tracking strategy via: Google Tag Manager UTMs Conversion architecture Ensure platforms reflect reality, not platform-reported fantasy metrics Team Enablement Delegate execution tasks to junior marketers Review their work for correctness and performance impact Raise the technical bar without hand-holding This Role Is For You If… You’ve personally managed $100k+/month ad budgets You understand why campaigns succeed or fail, not just what buttons to press You are comfortable being accountable for outcomes You do not need external motivation or constant feedback You think in terms of systems, leverage, and second-order effects You’ve been frustrated working with people who “have years of experience” but can’t drive results This Role Is NOT For You If… You are early in your career You need playbooks for everything You primarily care about CTRs, CPCs, or any other vanity metrics You want a client-facing role You want a big agency with layers of management Required Experience Expert-level Google Ads (Search) Expert-level Meta Ads Expert-level LinkedIn Ads Advanced Google Tag Manager Advanced HubSpot (Marketing + Sales) Strong grasp of: Attribution Funnel analysis Revenue modeling Proven experience managing large monthly budgets ($100k+) B2B SaaS experience strongly preferred Certifications are nice but not a substitute for real-world results. Compensation & Benefits Salary: $45,000–$60,000 USD (based on experience and proven capability) 100% Remote Flexible schedule — outcomes matter, not hours Unlimited PTO Mental health days encouraged Work directly inside a high-performing, revenue-obsessed consultancy No client noise, no fluff, no politics How to Apply (IMPORTANT) We expect a high volume of applications. We will only review candidates who follow these instructions. To apply: Send an introductory email directly to Attach your resume Briefly explain in a short video (Loom is sufficient): Your experience managing large budgets Why you think you will be successful at Catalyst Why you’re a fit for a behind-the-scenes, performance-owner role Applications that do not follow this process will not be reviewed.