Senior Manager, VIS

hace 1 mes

Ciudad de México, Ciudad de México The Coca-Cola Company A tiempo completo
We are elevating our pace as the quickest growing manufacturer of consumer goods in Latin America. People are at the core of what we do when we team up with our diverse network of locally connected producers and when we give back every drop of water we use to communities and nature. We empower our team members to challenge the norm, put forward bold ideas, experiment, and adapt, so we can progress together and enhance an already strong business.OU VIS and Packaging Design Senior Manager's main responsibilities:
  • Develop brand identity systems and packaging design for local or specified regional brands (where LATAM takes the lead).
  • Support the development of brand identity systems and pack design for global brands when necessary;
  • Create design strategies that resonate with consumers/shoppers, to boost transactions and consumer interest on both physical and digital shelves;
  • Apply analytical and creative thinking to reinforce the influence of iconic brands through visual identity systems and packaging;
  • Ensure visual identity systems include clear guidelines, ample modularity, and detailed instructions for seamless application across all brand interactions;
  • Suggest genuine, exclusive, and innovative pack design solutions to set apart and fortify the brand on physical and digital shelves;
  • Collaborate with other stakeholders to brainstorm how to implement visual identity systems throughout the consumer journey and shopper paths (both online and offline), creating coherent and memorable experiences;
  • Draft a design brief and guide the design direction with external agencies to develop remarkable VIS and packaging solutions, tailored for maximum effectiveness across variations and SKUs.
Qualifications & Requirements:
  • Extensive Creative Development and Design Experience;
  • Direct experience in logo design, graphics, packaging, art direction, and branding;
  • Preferably with experience working directly with design agencies;
  • Experience in content development is a plus;
  • Experience in collaborating with cross-functional and cross-geographical teams is advantageous.
Work Focus:
  • Ability to spearhead brand VIS and packaging development;
  • Solid grasp of Brand XP Design and the role of VIS;
  • Proficiency in collaborating with various external partners (e.g., creative agencies, graphic design agencies, packaging production companies, printing firms);
  • Capability in design thinking;
  • Aptitude for working in Agile cross-functional teams.
Communication Focus:
  • Frequent interaction with OU Brand XP Consistency Design Lead, OU IMX Lead, Global Design Lead, OU IMX Team, XP Design, and VIS and Packaging leads in other OUs;
  • Ongoing engagement with external parties, particularly design agencies.
Broad expertise in:
  • VIS development;
  • Creative strategy;
  • Packaging design;
  • Engagement of consumers and shoppers;
  • Creative development;
  • Agile methodologies;
  • Managing agencies;
  • Styling and photography;
  • Creative Cloud apps (Illustrator & Photoshop);
  • UX/UI.
The primary location will be Mexico; however, a flexible location within Latin America countries is allowed. Budget relocation is not approved for this position.What you will discover working here:Driven by Purpose: A purpose-driven approach that empowers our team to safeguard our people, the environment, and the communities we serve, while delivering safe, high-quality products.Iconic and Innovative Brands: Our selection features over 250 products showcasing some of the globe's most renowned brands such as Coca-Cola, Sprite, Fanta, Powerade, and more.Global Connections: Enables you to foster, enrich, and sustain global connections that enable us to act swiftly and gain insights from people worldwide.Belonging to a Community: We are a company that trusts in our capacity to continually evolve and create a conducive environment where individuals feel secure and empowered, enabling everyone to bring their best selves to work.Skills:Visual Graphics; Photography; Strategic Thinking; Relationship Building; Visual Design; User Experience (UX) Design; Graphic Design; Creative Briefs; Project Management; Arts Education; Adobe Illustrator; UI UX; Adobe Photoshop; Storyboards; Motion Graphics; Creative Design; Agency Management; Creative DirectingOur Purpose and Growth Culture:We are taking intentional steps to cultivate an inclusive culture rooted in our company's purpose, to refresh the world and have an impact. We operate with a growth mindset, adopt a broad approach to what's feasible, and trust in ongoing learning to enhance our business and ourselves. We center on four main behaviors – curious, empowered, inclusive, and agile – and appreciate how we operate as much as what we achieve. We believe that our culture is one of the reasons our company continues to flourish over 130+ years. Visit Our Purpose and Vision to delve deeper into these behaviors and how you can embody them in your next position at Coca-Cola.We are an Equal Opportunity Employer and do not discriminate against any team member or candidate for employment based on race, color, gender, age, national origin, religion, sexual orientation, gender identity, veteran status, disability, or any other protected class as outlined by federal, state, or local regulations.

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