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Brand Marketing Manager

hace 4 meses

Ciudad de México, Ciudad de México PepsiCo A tiempo completo

Overview

We Are PepsiCo

Join PepsiCo and Dare for Better We are the perfect place for curious people, thinkers and change agents. From leadership to front lines, we're excited about the future and working together to make the world a better place.

Being part of PepsiCo means being part of one of the largest food and beverage companies in the world, with our iconic brands consumed more than a billion times a day in more than 200 countries.

Our product portfolio, which includes 22 of the world's most iconic brands, such as Sabritas, Gamesa, Quaker, Pepsi, Gatorade and Sonrics, has been a part of Mexican homes for more than 116 years.

A career at PepsiCo means working in a culture where all people are welcome. Here, you can dare to be you. No matter who you are, where you're from, or who you love, you can always influence the people around you and make a positive impact in the world.

Know more: PepsiCoJobs

Join PepsiCo, dare for better.

Responsibilities

About Us: Join our team at PepsiCo, where we're dedicated to transforming the PepsiCo Beverages brand portfolio into compelling visual narratives across every touch-point. As an Brand Manager, you'll collaborate closely with junior artists, writers, and marketers to craft innovative content that resonates with our diverse audience. We thrive on creativity, strategic thinking, and a passion for delivering high-impact designs that elevate our brand presence.

Your Role:

As Brand Manager, you'll spearhead the creative vision and execution for our brand strategy, ensuring a cohesive identity and compelling messaging across digital, print, POS, OOH, social media, and motion platforms. You'll bring your expertise in graphic design and creative direction to lead and inspire cross-functional teams, guiding them through conceptualization to production-ready assets.

Key Responsibilities:

  • Creative Leadership: Develop breakthrough ideas and concept designs that push boundaries and resonate with our target audience. You'll be instrumental in shaping the visual direction of our brand.
  • Team Collaboration: Lead a talented team of artists and creative, fostering a culture of excellence and innovation. Your guidance will empower them to deliver their best work across various mediums.
  • Strategic Execution: Translate brand objectives into compelling visual stories, ensuring consistency and adherence to brand guidelines. You'll play a critical role in brand guardianship and creative decision-making.
  • Innovation and Adaptability: Stay ahead of industry trends and technological advancements, applying them creatively to enhance our brand's visual communication strategies.

Qualifications

Qualifications:

  • Experience: At least 5 years in creative/art direction within consumer brands or creative agencies, with a strong portfolio showcasing digital, multi-platform design excellence.
  • Skills: Proficiency in Adobe Creative Cloud (After Effects, Premiere Pro, Photoshop, Illustrator) and familiarity with social media platforms and delivery requirements.
  • Leadership: Proven ability to lead diverse creative teams in fast-paced environments, driving conceptual and strategic design projects from inception to completion.
  • Communication: Fluent in English and Spanish with exceptional communication and presentation skills, capable of articulating and pitching creative concepts effectively.
  • Education: Bachelor's degree in interactive design, graphic design, visual arts, or related fields.

Please attach the link of your portfolio in your resume

Why Join Us:

At PepsiCo, you'll be part of a collaborative and dynamic team dedicated to pushing creative boundaries and making a meaningful impact in the industry. We offer a supportive environment where your talent and ideas are valued, along with opportunities for professional growth and development.

Application Instructions:

If you're ready to unleash your creativity and lead innovative design projects for PepsiCo Beverages, we invite you to apply. Please submit your resume and a portfolio showcasing your best work across various platforms.

What can you expect from us:

  • Opportunities to learn and develop every day through a wide range of programs.
  • Internal digital platforms that promote self-learning.
  • Development programs according to Leadership skills.
  • Specialized training according to the role.
  • Learning experiences with internal and external providers.
  • We love to celebrate success, which is why we have recognition programs for seniority, behavior, leadership, moments of life, among others.
  • Financial wellness programs that will help you reach your goals in all stages of life.
  • A flexibility program that will allow you to balance your personal and work life, adapting your working day to your lifestyle.
  • And because your family is also important to us, they can also enjoy benefits such as our Wellness Line, thousands of Agreements and Discounts, Scholarship programs for your children, Aid Plans for different moments of life, among others.

We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We respect and value diversity as a work force and innovation for the organization