Continent Digital Manager

hace 4 semanas

Ciudad de México, Ciudad de México Marriott International A tiempo completo
Job Number
Job Category Sales & Marketing
Location Mexico Regional Office, Ejercito Nacional No. 350 Suite 4C, Mexico City, MÉX, Mexico VIEW ON MAP
Schedule Full-Time
Located Remotely? N
Relocation? N
Position Type Management

JOB SUMMARY

This is a temporary position that will support 2024 Marketing Projects across the year. The Manager, Digital Marketing is a member of the CALA Marketing Team. This is an individual contributor that will help support the Sr Director of Digital and Marketing, Caribbean Latin America, on the development and execution of specific digital marketing and new product adoption projects, for Marriott International's Caribbean and Latin America region. Key duties include planning, and executing digital marketing priorities, that deliver measurable results against the strategic marketing plans and priorities, facilitating partnership and alignment across various disciplines within Marriott International, serving as the liaison between internal partners and leadership, as well as our Global Digital team in this fast-growing business segment. The role will champion the Caribbean and Latin America digital needs and priorities, in partnership with Global Digital, and continent marketing leadership.

This role will manage end to end planning and execution of project specific workstreams including but not limited to digital platforms and marketing, customer insights and analysis, localization and personalization, and digital product growth initiatives, along with existing digital tools. This individual should have a strong understanding of digital marketing with a knowledge base of digital product support, and a keen sense of successful B2C and B2B customer experience journeys within the digital, coupled with technical knowledge of digital platforms.

Individual must be a self-starter looking to create and implement efficient end to end digital and project management processes. Must have a results-oriented and creative mindset, with the ability to work in a fast-paced environment, with strong adaptability and time management skills.

This role will report directly to the Senior Director of Digital and Marketing, and will liaise closely with the Global Digital team, CALA Marketing team as well as CALA Consumer Operations management teams and other disciplines as needed.

CANDIDATE PROFILE

Education and Experience

• 4-year degree from an accredited university in Business Administration, Hospitality, Tourism, Marketing, or related major preferred. MBA or similar advanced degree a plus

• 4 years of experience in a similar role, previous focus on brand and/or integrated/digital marketing preferred with digital agency experience

• 2 years managerial experience.

•Expertise in developing and managing digital and/or marketing strategies across various channels, platforms

•Superior verbal and written communications skills including presentations; demonstrated poise, tact and diplomacy.

• Spanish and English language proficiency spoken and written required. Portuguese language a plus

• Prior experience in the field of digital, digital product development, digital technology; integrated marketing experience preferred.

• Demonstrated ability to balance the interests and demands of multiple stakeholders.

• Strong customer service orientation is required; prior experience or knowledge of website management, content development, search and digital merchandising, ad exchanges and demand-side platforms (DSPs), digital media and online distribution.

• Organized, detail-oriented and deadline sensitive; takes initiative and anticipates needs.

Certifications applicable to the Job (preferred but not required upon entry): Not applicable

CORE WORK ACTIVITIES
  • Leads project management of digital work across internal systems and platforms
  • Manage customer journey in the digital spaces across enterprise ecosystems with a key focus on driving digital direction conversions and enhancing the customer journey within owned channels
  • Serves as the liaison between CALA digital and marketing leadership and Global Digital teams as it relates to CALA needs and priorities, in addition to leading the continent work aligned to MGP and future digital ecosystem growth
  • Serves as the main point of contact for globally driven digital tools (DAC, AEM, MBOP, Merchandising)
  • Supports the global Marketing and Personalization Acceleration focus and priority
  • Supports Marriott's technology growth platform and initiatives by adopting and implementing new digital products and tools
  • Supports the integrated marketing strategy for the business segment and works cross-discipline to define and complete objectives, and digital pull through and activation
  • Facilitates/develops/manages implementation plans
  • Tracks status and accomplishments of key programs and initiatives
  • Monitors marketing communications testing/tracking approach and aggregates learning in conjunction with S&M Analysis and Global Promotions
  • Works in partnership with Field Marketing to troubleshoot and ensure hotel specific activation, strategy, and pull-through as necessary, within the digital ecosystems
Managing Work, Projects, and Policies
  • Coordinates and implements work and projects as assigned.
  • Complies with Federal and State laws applying to procedures.
  • Generates and provides accurate and timely results in the form of reports, presentations, etc.
  • Analyzes information and evaluates results to choose the best solution and solve problems.
  • Manages the flow of questions and directs questions.
Supporting Operations
  • Works with team to put sustainable work processes and systems in place that support the execution of the strategy.
  • Establishes and maintains complete and up-to-date information to ensure accurate reporting.
  • Represents team in resolving situations.
  • Maintains and manages inventory and service operations.
Additional Responsibilities
  • Informs, updates, and provides information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person in a timely manner.
  • Attends and participates in all relevant meetings.
  • Presents ideas, expectations and information in a concise, organized manner.
  • Uses problem solving methodology for decision making and follow up.
  • Maintains positive working relations with internal customers and department managers.
  • Manages time effectively and conducts activities in an organized manner.
  • Performs other reasonable duties as assigned by manager.
MANAGEMENT COMPETENCIES

Leadership
  • Adaptability - Maintains performance level under pressure or when experiencing changes or challenges in the workplace.
  • Communication - Conveys information and ideas to others in a convincing and engaging manner through a variety of methods.
  • Problem Solving and Decision Making - Identifies and understands issues, problems, and opportunities; obtains and compares information from different sources to draw conclusions, develops and evaluates alternatives and solutions, solves problems, and chooses a course of action.
  • Professional Demeanor - Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values.
Managing Execution
  • Building and Contributing to Teams - Participates as a member of a team to move toward the completion of common goals while fostering cohesion and collaboration among team members.
  • Driving for Results - Sets high standards of performance for self and/or others; assumes responsibility for work objectives; initiates, focuses, and monitors the efforts of self and/or others toward the accomplishment goals; proactively takes action and goes beyond what is required.
  • Planning and Organizing - Gathers information and resources required to set a plan of action for self and/or others; prioritizes and arranges work requirements to accomplish goals and ensure work is completed.
Building Relationships
  • Coworker Relationships - Interacts with others in a way that builds openness, trust, and confidence in the pursuit of organizational goals and lasting relationships.
  • Customer Relationships - Develops and sustains relationships based on an understanding of customer/stakeholder needs and actions consistent with the company's service standards.
  • Global Mindset - Supports employees and business partners with diverse styles, abilities, motivations, and/or cultural perspectives; utilizes differences to drive innovation, engagement and enhance business results; and ensures employees are given the opportunity to contribute to their full potential.
Generating Talent and Organizational Capability
  • Talent Management - Provides support and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives.
Learning and Applying Professional Expertise
  • Applied Learning - Seeks and makes the most of learning opportunities to improve performance of self and/or others.
  • Business Acumen - Understands and utilizes business information to manage everyday operations and generate innovative solutions to approach business and administrative challenges.
  • Technical Acumen - Understands and utilizes professional skills and knowledge in a specific functional area to conduct and manage everyday business operations and generate innovative solutions to approach function-specific work challenges.
  • Creative Expression-The ability to generate novel ideas or strategies, and to communicate them with unusual, clever, or novel methods that captivate and influence others.
  • Brand Management-The ability to generate marketing strategies that create brand recognition and differentiation and ultimately have a positive impact on customer relationships and business profitability.
  • Owner Relations-Building relationships with property owners that lead to positive branding and business results by anticipating and assessing needs, actively looking for ways to help, exceeding expectations for service, evaluating satisfaction for owners, and partnering on branding strategy implementation.
  • Communications and Media-Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
  • Creative Expression-The ability to generate novel ideas or strategies, and to communicate them with unusual, clever, or novel methods that captivate and influence others.
  • Basic Competencies - Fundamental competencies required for accomplishing basic work activities.
  • Basic Computer Skills - Uses basic computer hardware and software (e.g., personal computers, word processing software, Internet browsers, etc.).
  • Mathematical Reasoning - Adds, subtracts, multiplies, or divides quickly, correctly, and in a way that allows one to solve work-related issues.
  • Oral Comprehension - Listens to and understands information and ideas presented through spoken words and sentences.
  • Reading Comprehension - Understands written sentences and paragraphs in work related documents.
  • Writing - Communicates effectively in writing as appropriate for the needs of the audience.
Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.

Marriott International is the world's largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.

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