Marketing Manager, Engagement And Retention, Prime Video Mexico
hace 3 semanas
DESCRIPTIONThe Amazon Prime Video team is shaping the future of digital video entertainment.Our mission is to offer customers the widest selection of digital video content including Amazon Original content, favorite TV series and movies and live sports events, and make it trivially easy for them to enjoy it wherever and whenever they want.We have very ambitious goal to become the entertainment destination for customers in Mexico while delighting our customers with a great service and broad content.We are looking for a versatile Marketing Manager who is responsible for designing and executing the strategy to drive Prime Video's customer engagement and retention in Mexico.This person will be leading marketing programs and initiatives to drive customer engagement and retention for Prime Video.Additionally s/he will be responsible to work in collaboration with the Central and Regional Marketing and Product teams to define the approach for owned and operated channels to drive video streaming engagement and retention throughout a member's life-cycle management program.The role is responsible for the planning, execution, forecasting and continual testing and improvement of engagement and retention marketing initiatives.As a result of the broad scope and critical nature of the position, the role will interact at all levels of seniority in the company.Key Responsibilities- Create and execute a comprehensive marketing strategy to engage customers with Prime Video and improve retention across web, mobile and living room devices- Provide input/create marketing plans with measurable, scalable, and innovative offline and online programs and campaigns to meet goals around customer engagement and retention, that can be measured and refined to implement ongoing improvements- Own and present to senior leadership key performance metrics around customer engagement and retention- Procure, negotiate, manage and leverage strategic relationships with internal and external partner teams to drive key performance metrics- Develop a strong culture of rapid experimentation, measurement, and iteration; use data to measure and understand customer behavior and apply/share those insights to be used in our marketing levers- Collaborate with other parts of the Prime Video and broader Amazon org such as: Content Marketing, Central Marketing, Product Tech, Payments, Partner Distribution, Business Intelligence, Prime, Devices among others, to develop customer-obsessed marketing strategiesBASIC QUALIFICATIONS- 4+ years of professional non-internship marketing experience- Experience using data and metrics to drive improvements- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)- Experience using Microsoft Excel to manipulate and analyze data- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completionPREFERRED QUALIFICATIONS- Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
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Xico, México Servicios Comerciales Amazon Mexico S. De R.L. De C.V. A tiempo completo4+ years of professional non-internship marketing experience - Experience using data and metrics to drive improvements - Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) - Experience using Microsoft Excel to manipulate and analyze data - Experience building, executing and scaling cross-functional programs or marketing...
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Xico, México Techcoreglobal A tiempo completo**Job Title**:Engagement Manager**Job Location**:CDMX, Mexico**We need a strong technical engagement manager with experience in IPTV and OTT to be involve in the project locally at the earliest.**- Well versed with customer relationship, account farming & Mining;- Techno Functional & Commercial Experience;- Telecom, OTT & OSS/BSS, Media & Video Experience...
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Xico, México Lululemon Athletica A tiempo completolululemon es una empresa de ropa técnica inspirada en el yoga que tiene grandes planes. La práctica y la filosofía del yoga inspiran nuestro objetivo general de mejorar el mundo a través del poder de la práctica. Estamos orgullosos de ser una empresa global en crecimiento con sedes en todo el mundo, desde Vancouver hasta Shanghái, pasando por muchos...
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Xico, México Lululemon Athletica A tiempo completolululemon es una empresa de ropa técnica inspirada en el yoga que tiene grandes planes. La práctica y la filosofía del yoga inspiran nuestro objetivo general de mejorar el mundo a través del poder de la práctica. Estamos orgullosos de ser una empresa global en crecimiento con sedes en todo el mundo, desde Vancouver hasta Shanghái, pasando por muchos...
