Head of Marketing

OverviewThis role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone. Our client is a U.S.-based medical practice specializing in the treatment of lipedema, operating a destination care model with a growing national patient base. In addition to surgical services, the organization is expanding into nutritional supplements and a medical membership program that includes online support, weight-loss medications, nutritional counseling, and physical therapy. The company is entering a high-growth phase, with additional surgeons joining the practice and a strong emphasis on education-driven, social-first marketing to build trust, community, and long-term patient relationships.Location Fully remote | 9 AM - 5 PM ESTRole OverviewThe Head of Marketing will own the end-to-end marketing function for the organization, with primary responsibility for social media, community building, and brand-led growth. This role operates as the senior marketing leader for the business, running marketing independently while building and managing an outsourced marketing team over time. The Head of Marketing will scale two parallel marketing engines, surgical services and consumer health products, using education, trust, and community as the core growth levers. This role is ideal for a strategic, hands-on leader who has built marketing systems before and knows how to scale execution through teams rather than individual contribution alone.Key ResponsibilitiesMarketing Strategy & Ownership: Own and execute the overarching marketing strategy across surgical services, supplements, and membership offerings.Develop a high-level marketing strategy and guide the team to execute it.Define messaging frameworks, content pillars, and brand voice aligned with patient education, trust, and medical credibilityEstablish KPIs, reporting, and performance benchmarks across all marketing channelsSocial Media & Community Growth: Grow social media presence across platforms like Instagram, Facebook, TikTok, and YouTube.Lead engagement across platforms including Facebook (with a strong emphasis on Groups), Instagram, TikTok, YouTube, and other relevant channelsDevelop and oversee education-led content strategies that drive awareness, trust, and conversionAct as the strategic owner of online communities, partnerships, and group-based engagement within the lipedema and wellness spaceContent & Video Strategy: Own the video content strategy, including repurposing long-form educational content into short-form social assetsOversee the end-to-end content workflow, including planning, editing, distribution, and optimizationCollaborate with internal stakeholders on filming while managing editing and publishing through the marketing teamTeam Build-Out & Leadership: Build, manage, and mentor an outsourced marketing team, including video editors, content coordinators, social media managers, and community leadsCreate SOPs, workflows, and content calendars to support consistent, scalable executionEnsure quality control, alignment, and accountability across all marketing functionsInfluencer, Partnerships & Growth Initiatives: Develop and manage micro-influencer, affiliate, and partnership strategies within ethical medical guidelinesIdentify opportunities for collaboration with aligned communities and platforms to expand national visibilityCRM, Data & Lifecycle Marketing: Oversee data collection from supplement customers, membership programs, and community sign-upsCollaborate on email and SMS strategies that support education, retention, and cross-marketing across services and productsUse performance insights to continuously refine messaging, offers, and overall growth strategyQualificationsExperience7-10+ years of experience in a senior marketing or growth leadership roleProven experience building and scaling marketing systems through teamsStrong background in social-first or community-led growth strategiesExperience in health, wellness, medical, or other regulated industries is a nice-to-have.Experience with X, LinkedIn, Reddit, and Pinterest is a nice-to-haveSkillsDeep understanding of social platforms and content distributionStrong leadership, team-building, and operational capabilitiesExcellent written and verbal English communication skillsAbility to operate autonomously and make high-level decisionsHigh attention to detail in sensitive or regulated marketing environmentsStrategic mindset with a strong bias toward execution through structure and systemsWhat Success Looks LikeSustained growth and engagement across key social and community platformsA structured, high-performing outsourced marketing team operating with minimal oversightClear alignment across surgical services, supplements, and membership marketingIncreased brand authority and national recognition within the lipedema communityOpportunityThis role offers the opportunity to own and scale the full marketing function for a fast-growing, mission-driven medical organization. You’ll play a central role in establishing the brand as a national leader in lipedema care while building marketing systems, teams, and strategies that support long-term growth. The position provides significant autonomy, close collaboration with leadership, and the chance to create meaningful impact through education-driven, patient-centered marketing.Application ProcessTo be considered for this role these steps need to be followed:Fill in the application formRecord a video showcasing your skill sets #J-18808-Ljbffr