Marketing & Crm Automation Manager
hace 3 semanas
Position SummaryWoliba is an AI-powered People Operations and Wellbeing platform that helps organizations create healthier, more engaged, and higher-performing teams. We unify HR, engagement, wellness, and learning tools into one connected platform — empowering companies to simplify operations, improve retention, and reduce software costs.We're seeking a Marketing & CRM Automation Manager to drive and convert Marketing Qualified Leads (MQLs) through targeted automation, CRM optimization, and coordinated campaigns. This role sits at the intersection of marketing, sales, and data — owning the systems and strategies that generate predictable, high-quality pipeline growth.This is a remote position, ideally based in Mexico City, with occasional travel for team and client events.ObjectivesDrive and Convert MQLs:Own lead generation and nurturing campaigns to move contacts from awareness to discovery call.Continuously monitor MQL volume, quality, and conversion rates, optimizing workflows to increase performance.CRM Ownership & Optimization:Manage Woliba's Pipedrive CRM to ensure accurate data capture, tagging, segmentation, and reporting.Build automations and lead scoring models that identify and prioritize MQLs for follow-up by the SDR team.Lead Nurturing & Campaign Automation:Develop and execute email automation and lead nurture workflows in Brevo (Sendinblue) and other tools.Personalize communication by audience segment, funnel stage, and engagement history.Marketing & Sales Alignment:Partner with the Senior SDR and leadership team to ensure MQLs are properly routed, tracked, and converted.Establish clear feedback loops between Marketing and Sales to continually improve MQL quality.Web & Visitor Tracking:Implement lead capture forms, UTM tracking, and analytics tools to identify inbound interest and score web visitors.Sync website interactions directly with CRM records for better attribution.Reporting & Optimization:Create dashboards and reports to track MQL generation, conversion rates, and campaign ROI.Identify bottlenecks, test new automations, and iterate based on data insights.DeliverablesConsistent growth in qualified MQLs month-over-month.Improved MQL ? SQL conversion rate (target: +20%).Fully optimized Pipedrive CRM with accurate data, automation, and clear lead scoring.End-to-end nurture workflows that convert leads across campaigns and channels.Weekly and monthly reporting on campaign and funnel performance.Documented processes and automations for scalability and transparency.Ideal Experience & Skills3–6 years in Marketing Automation, CRM Management, or RevOps, ideally within B2B SaaS.Hands-on experience with Pipedrive, Brevo (Sendinblue), and integrated marketing systems.Deep understanding of lead scoring, MQL definition, and funnel optimization.Proficient in campaign analytics, attribution tracking, and dashboard building.Strong collaboration skills across Sales and Marketing teams.Excellent written and verbal communication in English and Spanish.Self-starter comfortable working remotely in a fast-paced, data-driven environment.What We OfferCompetitive salary and performance-based bonus opportunities tied to MQL and pipeline metrics.Remote-first flexibility with a mission-driven, collaborative team.Career path toward Marketing Operations Lead or Revenue Operations Manager roles.Opportunities to travel for team retreats and client events.
-
Marketing & Crm Automation Manager
hace 2 semanas
Xico, México Woliba A tiempo completoPosition Summary Woliba is an AI‑powered People Operations and Wellbeing platform that helps organizations create healthier, more engaged, and higher‑performing teams. We unify HR, engagement, wellness, and learning tools into one connected platform — empowering companies to simplify operations, improve retention, and reduce software costs. We’re...
-
Marketing & Crm Automation Manager
hace 2 semanas
Xico, México Woliba A tiempo completoPosition Summary Woliba is an AI‑powered People Operations and Wellbeing platform that helps organizations create healthier, more engaged, and higher‑performing teams. We unify HR, engagement, wellness, and learning tools into one connected platform — empowering companies to simplify operations, improve retention, and reduce software costs. We’re...
-
Remote Marketing
hace 2 semanas
Xico, México Woliba A tiempo completoA leading tech company is seeking a Marketing & CRM Automation Manager to drive qualified leads and optimize CRM processes. This role, based remotely, involves managing lead generation campaigns and Pipedrive CRM, while ensuring marketing and sales alignment. Ideal candidates should have 3-6 years of relevant experience and proven skills in marketing...
-
Crm Manager
hace 3 semanas
Xico, México Grupo Axo® A tiempo completo??We are looking for a CRM Manager to join Grupo Axo!About the role We're looking for a CRM Manager to lead the customer engagement strategy across fashion & beauty brands.You'll manage a team, optimize multi-channel journeys, ensure smooth platform operation and drive data-driven growth, retention, and engagement.Key ResponsibilitiesLead and coordinate the...
-
Marketing Automation
hace 3 semanas
Xico, México The Keenfolks A tiempo completoAbout UsWe are a fast-growing AI marketing agency with operations in Barcelona and Mexico City helping brands harness the power of artificial intelligence to transform their marketing strategies. We work with innovative clients across industries implementing cutting-edge MarTech solutions and AI-powered marketing automation.The RoleWere seeking an...
-
Salesforce Marketing Cloud Specialist
hace 3 semanas
Xico, México Omega Crm A tiempo completo**Omega CRM Consulting is looking for a Salesforce Marketing Cloud Specialist that would like to collaborate with one of the top global pharmaceutical companies.**:Omega CRM Consulting is looking for a Salesforce Marketing Cloud Specialist that would like to collaborate with one of the top 15 global pharmaceutical companies.The Platform Manager Automation...
-
Especialista En Automatización De Marketing Y Crm
hace 3 semanas
Xico, México Telefonica Mexico A tiempo completoUna empresa de telecomunicaciones busca un Especialista en Marketing Automation y CRM para impulsar la generación de leads y mejorar la experiencia del cliente.Se requiere una licenciatura en áreas afines y 3-5 años de experiencia en CRM, Data Analytics y Marketing Automation, así como un dominio avanzado de Salesforce y herramientas de BI.Únete a un...
-
Especialista en Automatización de Marketing y CRM
hace 3 semanas
Xico, México Telefonica Mexico A tiempo completoUna empresa de telecomunicaciones busca un Especialista en Marketing Automation y CRM para impulsar la generación de leads y mejorar la experiencia del cliente. Se requiere una licenciatura en áreas afines y 3-5 años de experiencia en CRM, Data Analytics y Marketing Automation, así como un dominio avanzado de Salesforce y herramientas de BI. Únete a un...
-
Especialista en Automatización de Marketing y CRM
hace 3 semanas
Xico, México Telefonica Mexico A tiempo completoUna empresa de telecomunicaciones busca un Especialista en Marketing Automation y CRM para impulsar la generación de leads y mejorar la experiencia del cliente. Se requiere una licenciatura en áreas afines y 3-5 años de experiencia en CRM, Data Analytics y Marketing Automation, así como un dominio avanzado de Salesforce y herramientas de BI. Únete a un...
-
Bilingual Crm
hace 3 semanas
Xico, México Solvo Global Careers A tiempo completoA growing firm is seeking a Remote CRM & Marketing Automation Specialist in Xico, Mexico, to enhance customer engagement through data-driven campaigns.Candidates must be bilingual (English/Spanish) and possess 3-5 years of relevant experience, particularly with CRM tools such as Salesforce or HubSpot.Key responsibilities include designing multi-channel...
