B2B Growth Analyst

**About Klar**Let's start with the basicsKlar is a Mexican fintech startup whose mission is to democratize and revolutionize the way in which financial services have been delivered so far in Mexico, especially since half of the population doesn't have a bank account.We offer a rich set of products across our debit and credit offers and the future is bright for KlarWe have an exciting and ambitious roadmap to bring more features to our products so that we can better serve our users.We have served more than 2 million users since our launch in ****We are also proud to have been certified in **** as a "Great Place to Work" in Mexico - we've worked hard to make that happen and will continue to make bigger strides in the futureSound like a place you'd like to be?**Our people**If you join us at Klar, you'll be welcomed to a team which is rich in many talents and we are very proudWith our head office in Mexico City, and remote tech hubs in Berlin and Argentina, we are always learning something new about another culture or language.With so many people from different backgrounds and walks of life (young professionals, parents, LGBTQ+, neurodivergence), you'll definitely find your people here**Our values****Ownership**:- We own our successes & our failures as a team.**Excellence** - We do everything to the best of our ability & always seek to achieve a new level of excellence in our work.**Inclusion** - We believe we are stronger together and actively work to promote a safe, diverse, inclusive, and respectful culture.**Customer Obsession -** We understand the value Klar can bring to its customers & it's always at the forefront of our decisions.**Klarity -** We communicate clearly & with authenticity.It's in our name & it's what we do.**The position and your daily adventures**This is a full-time position based in our Mexico City office with a hybrid model, therefore we are looking forward to seeing you in our office 2-3 times per week.We are looking for a **B2B Growth Analyst** to join our B2B team.This role sits at the intersection of marketing and analytics, ideal for someone with a strong quantitative background and hands-on experience managing digital campaigns.You will be responsible for driving qualified leads through paid media, SEO, and conversion funnel optimization, contributing directly to the growth of our fintech's B2B business.**You and your assets**:- ** Own and optimize paid media campaigns** across Google Ads, Meta, LinkedIn, and other relevant channels to maximize qualified lead generation.- **Manage keyword strategy and ad copy/content creation** in collaboration with internal and external partners.- **Analyze campaign performance** and make data-driven optimizations to improve CPL, and lead quality- Generate reports and insights for stakeholders, translating complex data into actionable recommendations.- **Monitor and optimize landing pages** (A/B testing, CRO, SEO best practices) to enhance lead capture and funnel efficiency.- **Leverage SEO** insights to build long-term traffic growth while maximizing performance of paid acquisition.**What we are looking for**:- Bachelor's degree in **Engineering, Economics, Data Analytics, Marketing, or a related field.**:- Ability to work with data, analyze results, and present actionable insights.- **1-3 years** of experience in performance marketing, preferably in fintech or B2B environments.- Hands-on experience with **Google Ads or Meta Ads Manager**:- Understanding of **SEO, SEM**:- Familiarity with **marketing automation tools, analytics platforms (Google Analytics, Looker, etc.)**, and A/B testing frameworks.- Experience with **SQL** is desirable.- Proactive, self-motivated, and hands-on, with strong attention to detail and the ability to thrive autonomously in a fast-paced, growth-oriented environment- Advanced English level**Our offer to you**:- Competitive salary based on performance and experience- Chance of earning Klar stock options- 15 days of paid vacation per year; plus extended maternity and paternity leaves- Vacation premium- 30 days of Christmas bonus- Medical Insurance- Computer devices- Well hub subscription to offer mental and physical health- Sponsored coaching and therapy sessions via Modern Health- A modern centrally located office in Mexico City with free drinks, snacks, and regular social events- International work environment with amazing and highly skilled people- A world-class team that helps you evolve your skills in areas you're interested in**Klar is a safe place for everyone**- Should you require any accommodations through the recruitment process, please don't hesitate to let us know how we can help_