Product Marketing Specialist

The Product Marketing Specialist role is an exciting opportunity to join a fast-growing, global company as an individual contributor with potential for people management in the future. We are seeking a dynamic and strategic Product Marketing Specialist with a strong focus on Go-To-Market (GTM) strategies to join our growing team. In this full-time role, you will serve as a critical link between our product development, sales, customer success, and marketing teams. Your primary responsibility will be to develop and execute comprehensive GTM plans that effectively position our products in the market, drive adoption, and support revenue growth.What You'll Do:GTM Strategy & Execution : Lead go-to-market planning for product launches and feature releases, including messaging, positioning, and cross-functional coordination.Content & Communication: Partner with the global Product Marketing team on messaging, customer comms, competitive intel, and content development. Communicate product updates and value impacts to internal teams and customers.Sales Enablement : Create compelling sales tools and collateral, including pitch decks, one-pagers, release notes, videos, etc., to empower the sales team and drive product adoption.Cross-Functional Collaboration : Partner with product management, engineering, sales, and customer success teams to ensure cohesive messaging and a unified approach to market.Customer Insights : Gather and analyze customer feedback and usage data to refine product positioning and inform future product development.Performance Metrics : Monitor and report on key performance indicators (KPIs) related to product marketing efforts, adjusting strategies as needed to optimize results.What You'll Bring:Experience : 2-5 years of product marketing experience ideally in a SaaS environment, with a proven track record of successful GTM strategy development and execution. Preference given to those with understanding of general Product Marketing pillars of work including: GTM, Messaging, Sales Enablement, Market & Competitive Intelligence, and Analyst Relations.Education : Bachelor's degree in Marketing, Business, or a related field; MBA is a plus.Skills :Strong analytical and strategic thinking abilities.Excellent written and verbal communication skills.Enthusiasm for working in a fast-paced, dynamic environment with strong time management and prioritization skills.Ability to work collaboratively across teams and manage multiple projects simultaneously.Knowledge :Deep understanding of the SaaS industry, market trends, and customer needs.Understanding of trends and technologies shaping the Marketing, PR, Communications, and Social Media landscapes.Familiarity with key industry focus areas, including Social Media Marketing, Social Listening & Monitoring, Influencer Marketing & Campaign Measurement, Media Intelligence, Artificial Intelligence (AI), and its application in traditional and social media MarTech.Experience with tools such as SalesHood, Pendo, Intercom, ProductBoard, Salesforce, Totango, Asana, Marketo, Wistia, Loom, Miro, Frame.io and Camtasia are advantageous.What We Offer:Enjoy private health insurance through MetLife for you and your dependents, complementing your state medical coverageBenefit from a company-matched Savings Fund to help you grow your financial securityReceive monthly grocery vouchers to support your everyday essentialsEnjoy an additional day off on your birthday, promoting a healthy work-life balanceComplimentary CalmApp subscription for you and your loved ones because mental wellness matters.Energetic work environment with a flexible hybrid work style, providing the balance you need + remote optionsBenefit from our family leave program, which grows with your tenure at Meltwater.Thrive within our inclusive community and seize ongoing professional development opportunities to elevate your career.When You'll Join: February 2026At Meltwater , we believe that when you have the right people in the right environment, great things happen.Our best-in-class technology empowers our 27,000 customers around the world to make better business decisions through data. But we can’t do that without our global team of developers, innovators, problem-solvers, and high-performers who embrace challenges and find new solutions for our customers.Our award-winning global culture drives everything we do and creates an environment where our employees can make an impact, learn every day, feel a sense of belonging, and celebrate each other’s successes along the way.We are innovators at the core who see the potential in people, ideas and technologies. Together, we challenge ourselves to go big, be bold, and build best-in-class solutions for our customers.We’re proud of our diverse team of 2,200+ employees in 50 locations across 25 countries around the world. No matter where you are, you’ll work with people who care about your success and get the support you need to unlock new heights in your career.We are Meltwater. Inspired by innovation, powered by people.Equal Employment Opportunity StatementMeltwater is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: At Meltwater, we are dedicated to fostering an inclusive and diverse workplace where every employee feels valued, respected, and empowered. We are committed to the principle of equal employment opportunity and strive to provide a work environment that is free from discrimination and harassment.All employment decisions at Meltwater are made based on business needs, job requirements, and individual qualifications, without regard to race, color, religion or belief, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, marital status, veteran status, or any other status protected by the applicable laws and regulations.Meltwater does not tolerate discrimination or harassment of any kind, and we actively promote a culture of respect, fairness, and inclusivity. We encourage applicants of all backgrounds, experiences, and abilities to apply and join us in our mission to drive innovation and make a positive impact in the world. #J-18808-Ljbffr