Country Manager, Mexico

AssetWatch serves global manufacturers by powering manufacturing uptime through the delivery of an unparalleled condition monitoring experience, with a passion to care about the assets our customers care for every day. We are a devoted and capable team that includes world-renowned engineers and distinguished business leaders united by a common goal - To build the future of predictive maintenance. As we enter the next phase of rapid growth, we are seeking people to help lead the journey. What's the Opportunity We are seeking a highly strategic and execution-focused International Business Manager to lead our expansion into Mexico. As the first in-country leader, you will design and implement a comprehensive market entry strategy, balancing a combination of local partnerships and direct team development. You will establish our commercial, operational, and support footprint while shaping the foundation for long-term growth. You'll have an outsized influence on our growth trajectory in Latin America, building a market presence from the ground up, shaping commercial strategy, partnerships, and team culture. This is an opportunity for a strategic builder who thrives in ambiguous, fast-moving environments and has direct experience launching new markets using hybrid go-to-market models. Location: Mexico (Mexico City or Monterey preferred) Reporting to: CEO What You'll Do Market Entry Strategy: Design, validate, and execute a comprehensive market entry plan, including customer targeting, pricing, and regulatory positioning. Partnership Development: Identify, negotiate, and manage strategic partnerships with local distributors, vendors, and ecosystem players. Team Building: Over time as needed, recruit, develop, and manage the initial local team across sales, operations, and customer success functions. Commercial Leadership: Drive early revenue growth, establish sales pipelines, and secure anchor customers in Mexico. Operational Setup: In concert with US leadership assist in facilitating local compliance processes, ensuring proper in‑country business execution and alignment with local regulations. Customer Experience: Build a local support model that maintains global standards while adapting to regional expectations. Cross-Functional Collaboration: Work closely with global Product, Marketing, and Operations teams to ensure localization of offerings. Performance Tracking: Define KPIs and track progress against market penetration, revenue, and operational milestones. Required Qualifications 5 to 7 years of experience in business development, strategy, or general management, ideally with exposure to SaaS or tech-enabled services. Proven track record of strong relationship building, launching or scaling businesses in Mexico. Deep understanding of Mexican business culture, regulatory environment, and customer expectations. Strong experience with partnership-driven go-to-market models and building direct commercial teams. Strong local network across industry and commercial partners in Mexico. Demonstrated ability to operate in a fast-paced, high-growth environment with mínimal structure. Bilingual in Spanish and English. Bachelor's degree required; MBA or equivalent preferred. Desired Attributes Strategic thinker and operational doer, with the ability to balance high-level strategy with hands‑on execution. An entrepreneurial mindset, comfortable with ambiguity and skilled at building from the ground up. Strong relationship builder, effective at engaging C-level executives, government stakeholders, and local partners. Cultural agility, with the ability to bridge US company culture with local market dynamics in Mexico. Results-driven leadership, with a track record of exceeding growth targets while maintaining operational discipline. Collaborative operator, working seamlessly with global teams and communicating across functions and time zones. Experience in SaaS, technology, financial services, e-commerce, or a service-led B2B business model. Strong local network across industry, government, and commercial partners in Mexico. Experience working in a matrixed global organization and coordinating with regional or HQ leadership. What We Offer AssetWatch is a remote-first rapidly growing startup providing a game changing condition monitoring platform and mobile experience in the industrial manufacturing space. Competitive compensation package including stock options. Flexible work schedule. Full benefits and a retirement plan match. Opportunity to make a real impact every day. Work with a dynamic and growing team. #J-18808-Ljbffr