Sr Brand Manager

hace 4 semanas

Juárez, México Synlab México A tiempo completo

We're Hiring: Sr Brand Manager – Medical Community (México)SYNLAB Mexico is looking for a dynamic, data-driven, and innovative Marketing Specialist with solid experience in Pharma RX and activation of the medical community.If you're passionate about creating strategies that truly impact healthcare and position a brand as a leader in diagnostic excellence — this role is for you.What You'll Do* Design & optimize medical marketing strategiesCreate holistic, multi-channel marketing plans (digital, in-person, CRM) tailored to physicians, specialists, and clinical needs — driving engagement and referrals to our labs.* Lead Medical Community ActivationBuild and nurture relationships with doctors, associations, and KOLs through events, webinars, round tables, loyalty programs, and accredited medical education initiatives.* Drive Innovation & Medical TrendsIdentify opportunities, new technologies, market trends, and seasonality strategies to strengthen SYNLAB's competitive edge and support new product development.* Partner Across DepartmentsCollaborate with Operations, Medical, and Customer Service teams to ensure aligned objectives, seamless customer experience, and coherent commercial strategies.* Coordinate Digital & Offline CampaignsExecute integrated campaigns through social media, email marketing, and educational content to boost awareness, increase prescriptions, and generate both physical and digital traffic.* Own Data, Reporting & Performance AnalyticsMonitor KPIs, traffic, and conversion with BI tools and dashboards.Deliver PRE–DURING–POST evaluations, weekly sales reports, monthly closings, and quarterly business insights to drive real-time decision-making and maximize ROI.?? Requirements5–7 years of experience in a similar position — ideally Pharma RX with strong interaction with the medical community.Expertise in:? Holistic marketing plans? Business intelligence, CRM, statistics & market research? Budget management, P&L, and profitability by campaign? Project management, investment planning & supplier management? Digital media, niche markets & gamification? Reporting, analysis & actionable insightsStrong strategic mindset with a hands-on approach; innovation-oriented.WhyJoin Us?You'll shape strategies that directly influence medical engagement and contribute to SYNLAB Mexico's mission to lead diagnostic services through medical excellence.

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