Vp For Marketing

The VP of Marketing is responsible for all of our marketing strategy at fastIEP - an edtech lab with a mission to create products to help children with invisible brain differences. You will sell into the US market for a B2B and B2C digital product. What You’ll Do Devise and implement the overall marketing strategy for our B2C (direct to teachers) and B2B (sales to schools and districts) channels. Build out a healthy and economical acquisition channel portfolio for fastIEP that will build our customer database, increase traffic, and grow our brand awareness. Own the performance of our product across acquisition, onboarding, engagement, and retention. Test and experiment across channels (paid, organic search, social, referral, product integration, and partnership) to unlock new growth opportunities for our business. Test partner and affiliate channels to ensure we are leveraging our Partner ecosystems in the most efficient manner and reaching new audiences along the way. Build industry‑leading guest and viral loops that drive growth KPIs. Lead the measurement, reporting, and education of our channel performance internally to ensure we are best prioritizing our growth resources and budgets. Partner with our marketing operations across budgeting, channel forecasting, and ongoing reconciliation to ensure we maintain a responsible ethos around growth. Develop and lead the resourcing plan for future acquisition investments which will include a mix of an in‑house team, external agencies / support, and freelancers. Deliver on marketing campaigns that bring to life our mission, product's UVP, and the stories of our users. Partner with leaders across the organization to think more holistically about growth. What You’ll Need A minimum of 3 years’ experience with B2C digital commerce startups. A minimum of 3 years’ experience with B2B digital commerce startups. A minimum of 8 total years of business experience in growth, marketing, and product‑led growth at consumer‑facing technology startups or businesses. A proven track record of scaling consumer‑facing startups from thousands to millions of active users. A deep understanding of core channels (paid, organic search, social, referral, product integration, and partnership). Experience in building and leading teams in the consumer space, with a willingness to invest in the development of your team members and to enable them to deliver on their KPIs. Strong strategic thinker, with the ability to translate quantitative and qualitative data/insights into strong marketing strategies, and a highly organized “doer,” with a data‑driven mentality and a bias towards action. Top‑notch analytical skills with a proven ability to work through data to find opportunities and actionable insights that are not readily apparent and clearly communicate them to a diverse set of stakeholders in a way they will understand. Experience in leadership forums that have business‑wide impact and responsibilities, with demonstrable leadership presence. In‑depth knowledge of consumer marketing, including deep knowledge of growth drivers. Stellar relationship‑building skills and the ability to make smart partnerships happen, from facilitating negotiation to enabling their execution. Excellent organizational skills and an ability to manage multiple projects at once, making sure you meet the quality, resource, and time constraints. Enthusiasm and drive for delivering results. Experience in education technology is helpful but not required. Salary Level Location You can be located anywhere in the world. fastIEP is a fully virtual company with a global team located in over 10 countries around the world. Pay : $1, - $2, per month Application Question(s) : Have you sold to the US market? If yes, please indicate which companies you worked with at the time. Experience : B2C digital commerce startups : 3 years (preferred) #J-18808-Ljbffr