Web Content Strategy

**Position**: Web Content Strategy & Governance***:We're hiring a **Content Strategy & Governance Lead** to define and operationalize how content is planned, created, governed, and optimized across our digital ecosystem.This role will help ensure that every piece of content - whether navigational, transactional, educational, or campaign-based - supports a cohesive and effective user experience.You'll work as part of the Experience Strategy & Design team and play a key role in shaping how content supports customer journeys, business goals, and digital transformation.This is a hands-on strategy and enablement role that collaborates closely with UX, Product, Marketing, and technical teams to align content execution with strategic intent.**What You'll Be Doing**:**Content Strategy & Planning**- Define a scalable content strategy aligned to customer journeys, brand, SEO, and digital experience goals- Audit, structure, and model content to meet evolving user needs and business requirements- Support cross-functional planning of content across web, product experiences, support, and campaign flows**Governance & Standards**- Establish and maintain governance models including content roles, workflows, standards, and editorial guidance- Own taxonomy, metadata, tagging, and content classification to support search, personalization, and reuse- Develop processes for content quality assurance, localization, and sunsetting**Operations & Optimization**- Partner with product, UX, and marketing groups to manage ongoing content operations within CMS and DAM systems- Maintain content inventories and page-level ownership models- Define and track KPIs to evaluate content performance and prioritize improvements**Cross-Functional Collaboration**- Work closely with Product Managers, UX Designers, Researchers, and Marketers to ensure content is integrated early into discovery and design- Advocate for customer-centered content decisions and consistency across channels- Support enablement and onboarding of content contributors across business units**What We Are Looking For**:- 7+ years of experience in content strategy, digital content operations, or related roles- Strong knowledge of content lifecycle management, governance frameworks, and editorial best practices- Experience working in or with UX/design teams, and integrating content into user-centered design processes- Proficiency with content systems (e.g., CMS, DAM, and taxonomy tools)- Strong communication and facilitation skills; able to lead discussions and drive alignment across teams- Comfortable working in an agile, cross-functional, and global environment**Preferred Experience**:- Working knowledge of UX research methods, SEO principles, and structured content modeling- Experience in B2B, enterprise- Familiarity with tools such as Figma, AEM, Jira, and analytics dashboards**Work Arrangement**:- Hybrid: 3 days in office/2 days work from home**What's In It For You**:At Arrow, we recognize that financial rewards and great benefits are important aspects of an ideal job.That's why we offer competitive financial compensation, including various compensation plans, and a solid benefits package.- 30 days of Christmas bonus- 40% vacation premium- 12 vacation days plus 2 floating days, sick days and holidays- Vision and Dental Assistance- Life Insurance- Healthcare Insurance- 10% Food/Pantry Vouchers- Restaurant Vouchers- 13% Savings Fund- Access to Arrow's Employee Discount Program- Growth Opportunities, and moreLI-HN1**Annual Hiring Range/Hourly Rate**:$83,****** - $82,****** MXN Monthly**Location**: MX-JAL-Tlaquepaque, Mexico (HPE Guad office)***Time Type**: Full time***Job Category**: Business Support**EEO Statement**:Please be sure to include all work history on your resume including: temporary employment, work as a contractor, other subsidiaries, changes in entities legal name, etc.Arrow is an equal opportunity employer.All applicants will be considered for employment without attention to religion, gender, age, sexual orientation, gender identity or national origin.(EEO policy Mexico)