Marketing Manager
hace 2 meses
Job Number 24112132
Job Category Sales & Marketing
Location Mexico Regional Office, Ejercito Nacional No. 350 Suite 4C, Mexico City, MÉX, Mexico VIEW ON MAP
Schedule Full-Time
Located Remotely? N
Relocation? N
Position Type Management
JOB SUMMARY: The Restaurants + Bars Field Marketing Manager is responsible for managing and maintaining on-going relationships with properties F&B and Marketing teams by acting as their specialized Field Marketing Account Manager for Restaurants + Bars. Provides hotel-specific strategic advisory support and execution. Focusing on an individual Restaurant + Bar outlet, the Account Manager is responsible of building a digital marketing plan, that maximizes R+B digital presence and drives more R+B revenue. Works closely with the Field Marketing team, Marriott Digital Services Media team and CALA regional F&B Marketing leadership. The Account Manager is responsible of not only managing the Digital Marketing plan for the outlet and the budget assigned to R+B Marketing but also is responsible of setting goals and identifying key targeting for each individual channel. Partners with vendors, agencies, and Marriott Caribbean & Latin America Continent teams to deliver services to support marketing objectives of specific outlets. Coordinates closely with hotel teams, regional stakeholders, and hotel field marketing services.
CANDIDATE PROFILE
Education and Experience:
Bachelor’s degree required. College (University) degree in marketing, hospitality management, or related field - preferred
Postgraduate or master’s degree in marketing or equivalent preferred
2+ years of experience in equivalent position – Food & Beverage experience preferred.
1+ years managerial experience - preferred
Prior experience in the field of marketing or marketing services support, hotel experience, digital marketing, restaurant/bar marketing, and social media experience preferred.
Demonstrated ability to balance the interests and demands of multiple stakeholders.
Demonstrated ability to work independently.
International working experience strongly preferred.
Fluency of English and Spanish required – Portuguese a plus.
CORE WORK ACTIVITIES
The following are specific responsibilities and contributions critical to the successful performance of the position:
Develop a thorough understanding of the Restaurants + Bars business (R+B operations, industry drivers, challenges, competitors, outlet’s position in the local marketplace) and cutting-edge R+B marketing trends available in CALA to identify opportunities for growth.
By partnering with the Sr. Manager, Food & Beverage Marketing in CALA; develops an understanding of the R+B marketing strategies and build an application for the Caribbean & Latin American outlets and its consumers.
Ensure thorough understanding of each R+B outlet’s brand voice and targeted consumer to ensure meeting the marketing needs.
Uncover & investigate local CALA R+B marketing partners, agencies & channels to validate opportunity to drive success for local outlets.
Create and pull through new R+B targeted marketing programs/services to ensure successful, and brand appropriate local implementation.
Provides marketing budget guidance to on-property R+B outlet leadership.
Work with COEs (e.g., Social, PR, Digital) to execute key digital marketing activities and to refine offerings specific to R+B.
Serve as the primary point of contact for a collection of property’s R+B outlets specific Field Marketing needs.
Understand R+B stakeholder expectations to develop effective marketing solutions that meet the expectations and create value for both stakeholders and Marriott International.
Designs customized annual outlet marketing plans for each assigned R+B outlet based on their specified budget, including setting key marketing goals, and identifying key local and targeted marketing channels to be utilized to reach goals.
Communicate with on-property R+B leadership to get input throughout marketing planning process.
Manage coordinators and any other Field support personnel, as assigned, and ensure quality of work.
Create strategic R+B marketing plans and actions based on forecast and need.
Develop and share reporting showing a quantitative view on how various channels/activities support business objectives based on data/learnings (e.g., anticipated goal to each KPI per channel) and set goals/targets.
Determine KPIs and specific goals for each marketing tactic, monitor progress against those goals and provide reports and information about progress.
Update plans as needed based on performance, forecast, and budget.
Educate F&B and BMD Leadership Team about strategy, best practices, and policies/procedures to ensure alignment.
Educate GMs/owners on R+B marketing topics and trends.
Identify opportunities for expanding services for a given R&B outlet, share value of expanded services with property leadership and budget requirement.
Respond to ad-hoc R+B Marketing requests.
MANAGEMENT COMPETENCIES
Leadership
Adaptability - Maintains performance level under pressure or when experiencing changes or challenges in the workplace.
Communication - Conveys information and ideas to others in a convincing and engaging manner through a variety of methods.
Problem Solving and Decision Making - Identifies and understands issues, problems, and opportunities; obtains and compares information from different sources to draw conclusions, develop and evaluate alternatives and solutions, solve problems, and choose a course of action.
Professional Demeanor - Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values.
Managing Execution
Building and Contributing to Teams - Actively participates as a member of a team to move the team toward the completion of goals.
Driving for Results - Sets high standards of performance for self and/or others; assumes responsibility for work objectives; initiates, focuses, and monitors the efforts of self and/or others toward the accomplishment goals; proactively acts and goes beyond what is required.
Planning and Organizing - Gathers information and resources required to set a plan of action for self and/or others; prioritizes and arranges work requirements to accomplish goals and ensure work is completed.
Building Relationships
Coworker Relationships - Interacts with others in a way that builds openness, trust, and confidence in the pursuit of organizational goals and lasting relationships.
Customer Relationships - Develops and sustains relationships based on an understanding of customer needs and actions consistent with the company’s service standards.
Global Mindset - Supports employees and business partners with diverse styles, abilities, motivations, and/or cultural perspectives; utilizes differences to drive innovation, engagement and enhance business results; and ensures employees are given the opportunity to contribute to their full potential.
Generating Talent and Organizational Capability
Organizational Capability - Evaluates and adapts the structure of own assignments and suggests improvements to work processes to best fit the needs and/or support the goals of an organizational unit.
Talent Management - Provides support and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives.
Learning and Applying Professional Expertise
Applied Learning - Seeks and makes the most of learning opportunities to improve performance of self and/or others.
Business Acumen - Understands and utilizes business information to manage everyday operations.
Technical Acumen – Understands and utilizes professional skills and knowledge in a specific functional area to conduct.
Communications and Media - Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
Devising Sales Approaches and Solutions - Trying different and novel ways to deal with sales challenges and opportunities; taking courses of action or developing sales solutions that appropriately consider available facts, constraints, competitive circumstances, and probable consequences.
Sales Ability: Persuasiveness - Using appropriate interpersonal styles and communication methods to gain acceptance of a product, service, or idea from prospects and clients.
Supporting Sales Implementations - Supporting customers during the implementation of sales contracts; seeking and taking appropriate actions on customer feedback; taking responsibility for customer satisfaction and loyalty.
Sales Opportunity Analysis - Understanding and utilizing economic, financial, industry, and organizational data; accurately diagnosing customers’ business strengths, weaknesses, and key issues that can inform sales strategies and plans.
Basic Competencies - Fundamental competencies required for accomplishing basic work activities.
Basic Computer Skills - Uses basic computer hardware and software (e.g., personal computers, word processing software, Internet browsers, etc.).
Mathematical Reasoning - Demonstrates ability to add, subtract, multiply, or divide quickly, correctly, and in a way that allows one to solve work-related issues.
Oral Comprehension - Demonstrates ability to listen to and understand information and ideas presented through spoken words and sentences.
Reading Comprehension - Demonstrates understanding of written sentences and paragraphs in work-related documents.
Writing - Communicates effectively in writing as appropriate for the needs of the audience.
Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.
Marriott International is the world’s largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.
-
Assoc Manager Customer Marketing
hace 2 meses
Mexico City Hasbro A tiempo completoAssoc Manager Customer Marketing The Assoc Manager Customer Marketing main goal is to drive a sustainable go to market strategy for modern channel specifically all Walmart format stores (Supercenter, Bodega Aurrera, Walmart Express). It’s responsible to lead and follow up the strategy for this channel, including portfolio, promotional, channel /...
-
Digital Marketing Manager
hace 2 meses
Mexico City Eastman A tiempo completoResponsibilitiesWe are seeking a strategic Digital Marketing Manager with extensive digital strategy experience to join our Brand Team. As the Digital Marketing Manager, you will be responsible for crafting and implementing digital marketing strategies that enhance our digital presence, drive engagement, and increase our brand presence. You will lead a team...
-
Marketing Manager
hace 3 meses
Mexico City Marriott International A tiempo completoAdditional Information Restaurant and BarJob Number 24112132Job Category Sales & MarketingLocation Mexico Regional Office, Ejercito Nacional No. 350 Suite 4C, Mexico City, MÉX, Mexico VIEW ON MAP Schedule Full-TimeLocated Remotely? NRelocation? NPosition Type ManagementJOB SUMMARY: The Restaurants Bars Field Marketing Manager is responsible for managing and...
-
Strategic Marketing Manager
hace 1 día
Mexico City Epson America, Inc. A tiempo completoEpson líder global de tecnología en productos de impresión y videoproyección se encuentra en búsqueda de su próximo Manager de Marketing Estratégico para el equipo de consumo de América Latina. Como Manager de Marketing estratégico serás responsable del desarrollo e implementación de estrategias y planes de Marketing y comunicaciones 360°...
-
Assoc Manager Customer Marketing
hace 2 meses
Mexico City Hasbro A tiempo completoAssoc Manager Customer MarketingThe Assoc Manager Customer Marketing main goal is to drive a sustainable go to market strategy for modern channel specifically all Walmart format stores (Supercenter, Bodega Aurrera, Walmart Express). It’s responsible to lead and follow up the strategy for this channel, including portfolio, promotional, channel / customer...
-
Marketing Manager
hace 3 meses
Mexico City Baxter A tiempo completoThis is where you save and sustain lives At Baxter, we are deeply connected by our mission. No matter your role at Baxter, your work makes a positive impact on people around the world. You'll feel a sense of purpose throughout the organization, as we know our work improves outcomes for millions of patients. Baxter's products and therapies are found in...
-
Application Manager Marketing
hace 1 mes
Mexico City Nouryon A tiempo completoJob Title: Application Manager Marketing & Sales SAP Application Manager (Marketing & Sales, SD, SAP MM, SAP PM) PLEASE APPLY WITH CV IN ENGLISH At Nouryon, our global team of Changemakers takes positive action every day, to reach higher collectively and individually. We create innovative and sustainable solutions for our customers to...
-
Marketing Manager
hace 3 meses
Mexico City ZURU Toy Company A tiempo completoJoin Our Team as a Marketing Manager Are you ready to make your mark in global brand marketing? We're looking for a dedicated Marketing Manager to lead our efforts in Mexico City. Join us and play a pivotal role in driving success for our toy brands.ZURU is on a mission to disrupt industries, challenge the status quo, and catalyze change through radical...
-
Data Marketing Analytics Manager
hace 3 semanas
Mexico City Eastman A tiempo completoResponsibilitiesWe're looking for a talented and detail-oriented Digital Marketing Analytics Manager to join our team. As a Analytics Manager, your role will involve diving deep into digital marketing data to uncover valuable insights and fine-tune our marketing strategies. You'll collaborate closely with teams across the organization to identify key...
-
Marketing Activation Manager
hace 3 meses
MEXICO CITY TOUS A tiempo completoSi te consideras una persona creativa e innovadora, te apasiona el mundo de la comunicación y quieres formar parte de un proyecto retador para llevar la marca al siguiente nivel, ¡puedes ser tú la persona que estamos seleccionando! Como Marketing Activation Manager liderarás la estrategia de activación omnicanal, estimulando un ecosistema de...
-
E-Commerce Marketing Manager
hace 3 meses
MEXICO CITY LEVI'S A tiempo completoJOB DESCRIPTION As the LATAM E-Comm Marketing Manager, you'll play a pivotal role in driving the brand's e-commerce success across the diverse and dynamic markets of Latin America with primary focus on MEXICO. You'll be a strategic thinker and a hands-on doer, passionate about crafting data-driven marketing campaigns that resonate with our LATAM audience...
-
Assoc Manager Customer Marketing
hace 8 horas
Mexico City Hasbro A tiempo completoAssoc Manager Customer Marketing - Ecomm Coordinate key account managers, agencies and brand managers to create customer focused plans that align commercial, marketing, company, and sales goals. Develop and nurture direct relationships with ecommerce agency team and global teams aligning to full-year planning agendas. Lead the implementation of...
-
Marketing Manager
hace 7 días
Mexico City Sagan A tiempo completoJob Title: Marketing Manager - LATAM Location: Remote (PST Time Zones) Salary Range: up to 2500 USD Work Schedule: Monday to Friday, 8:30 AM and 5:00 PM (PST) NOTE: INDEPENDENT CONTRACTOR POSITION Company Overview: Sagan is an exclusive membership community for top executives, founders, and CEOs seeking to hire and maximize the impact of international...
-
Business Product Marketing Manager
hace 4 meses
Mexico City Facebook A tiempo completoMeta seeks a Product Marketing Manager to drive adoption and growth of advertising solutions for customers across Facebook, Instagram, Whatsapp and future applications and services. The successful candidate must have experience closely partnering with product, marketing, and sales leaders on successful product revenue or product adoption programs in a...
-
Project Manager Junior
hace 4 meses
Mexico City Multiplica Talent A tiempo completoEstamos buscando un Project Manager Junior a tiempo completo para unirse a nuestro equipo y gestionar las cuentas de nuestros valiosos clientes en el ámbito del marketing digital en Mexico. Como Project Manager Junior, serás el enlace principal entre nuestra agencia y nuestros clientes, asegurando una comunicación fluida, gestionando eficazmente los...
-
E-Commerce Marketing Manager
hace 4 meses
Mexico City Levi Strauss & Co A tiempo completoJOB DESCRIPTION As the LATAM E-Comm Marketing Manager, you'll play a pivotal role in driving the brand's e-commerce success across the diverse and dynamic markets of Latin America with primary focus on MEXICO. You'll be a strategic thinker and a hands-on doer, passionate about crafting data-driven marketing campaigns that resonate with our LATAM...
-
Brand Marketing Manager
hace 4 meses
MEXICO CITY LEVI'S A tiempo completoJOB DESCRIPTION You're an original. So are we. We're a company of people who like to forge our own path. We invented the blue jean in 1873, and we reinvented khaki pants in 1986. We pioneered labor and environmental guidelines in manufacturing. And we work to build sustainability into everything we do. Our brands stand for freedom and self-expression...
-
Affiliate/Influencer Marketing Manager
hace 3 meses
Mexico City ScaleJet A tiempo completoOur client, an international digital media marketing Agency focused on developing and implementing strategic marketing plans for the global Amazon marketplace, is looking for an Affiliate/Influencer Marketing Manager to join their team. Working at AMZ Advisers allows you to apply your skills, expertise, and passions to directly impact the lives and...
-
Regional Marketing Manager, LATAM SMB Marketing
hace 4 meses
Mexico City TikTok A tiempo completoAbout The Team The SMB LATAM Marketing Team's purpose is to make TikTok the most relevant growth platform for small and medium sized businesses, providing education, guidance and showcasing success. As part of the Global SMB Team, the LATAM Business Marketing Team works in close collaboration with the Sales and Product teams, becoming the champions of SMB...
-
Marketing Manager
hace 2 meses
Mexico City Marriott A tiempo completoAdditional Information Restaurant and BarJob Number 24112132Job Category Sales & MarketingLocation Mexico Regional Office, Ejercito Nacional No. 350 Suite 4C, Mexico City, MÉX, Mexico VIEW ON MAPSchedule Full-TimeLocated Remotely? NRelocation? NPosition Type Management JOB SUMMARY: The Restaurants + Bars Field Marketing Manager is responsible for managing...