Senior Lifecycle Marketing Manager

hace 4 semanas


Ciudad de México, Ciudad de México Payjoy A tiempo completo

**About PayJoy**

PayJoy is a mission-first financial service provider dedicated to helping under-served customers in emerging markets to achieve financial stability and success.
We lend through our patented technology that turns a smartphone into digital collateral, and our cutting-edge machine learning, data science, and anti-fraud AI allow us to offer the lowest cost and qualify the most customers in the industry.
As of 2024 we have brought billions of dollars in credit to 12 million customers, doubling in the last two years while remaining strongly profitable and sustainable for the long term.
**This role**

The Senior Lifecycle Marketing Manager is responsible for campaigns to drive retention and activation goals, being evaluated on the incremental impact on loans generated, revenue, payment behavior, and CAC optimization.
**Responsibilities**:
- Own customer lifecycle strategy and structure including funnel targets, CAC / incremental conversion, and overall experimentation agenda.
- Manage marketing operations and technology and tools required to drive lifecycle marketing.
- Identify new campaign strategies and experiments to drive growth and retention through lifecycle marketing e.g.
loyalty schemes, referral and retention incentives.
- Establish and execute omni-channel campaign strategy across: in-app push/messaging, whatsapp, SMS and other channels.
- Coordinate appropriate campaign copy, design and key visuals with designers
- Implement A/B testing to improve campaign effectiveness.
- Oversight of optimal customer journey and experience to ensure retention e.g.
supporting landing pages, CX chatbots and other assets.
- Manage and execute campaigns on CRM tools as well as explore paid marketing campaigns via custom lists on meta and other platforms.
- Partner with Commercial, Risk and Product teams to implement required tooling and instrumentation to track results.
**Requirements**:
- Bachelor's degree or studying in a field related to data analysis.
- 3+ years of experience running effective campaigns and +1 year designing content that drives business outcomes in a start up or high growth environment.
- Experience managing omni-channel campaigns through CRM and other tools (e.g.
Customer.io, Hightouch, Mailchimp, Klaviyo), overseeing creative production for CRM channels and A/B testing and experimentation for retention and engagement.
- Knowledge G-suite, SQL and data analysis.
- Demonstrated talent for effectively presenting data insights and complicated issues to a range of audiences.
- Powerful analytical and problem-solving skills.
- Ability to work under pressure with quick turnarounds while managing multiple projects or tasks.
**Benefits**:
- 100% Company-funded Health and Dental insurance for employees and immediate family members.
- Life insurance.
- Phone finance, Headphone, home office equipment and fitness perks.
- 30 days of Christmas bonus
- 20 days paid Vacation
- 50% Vacation premium
- 13% Saving funds
- $2,000 MXN monthly grocery coupons
- $2,000 USD annual Co-working Travel perk
- $2,000 USD annual Professional Development perk

PayJoy is proud to be an Equal Employment Opportunity employer and we welcome and encourage people of all backgrounds.
We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
**PayJoy Principles**

Finance for the next billion
- Ownership
- Break Through Walls
- Live Communication
- Transparency & Directness
- Focus on Scale
- Work-Life Balance
- Embrace Diversity
- Speed
- Active Listening



  • Ciudad de México, Ciudad de México Jobbydoo A tiempo completo

    Company Overview: DiDi Global Inc. is the world'sleading mobility technology platform. It offers a wide range ofapp-based services across markets including Asia-Pacific, LatinAmerica and Africa, including ride hailing, taxi hailing,chauffeur, hitch and other forms of shared mobility as well as autosolutions, food delivery, intra-city freight, and...


  • Ciudad de México, Ciudad de México DiDi Global A tiempo completo

    Overview of the JobDiDi Global is seeking a talented Lifecycle Marketing Lead to join our marketing team. In this role, you will be responsible for driving customer engagement, retention, and growth through data-driven credit card lifecycle marketing campaigns.About the Job DescriptionWe are looking for a skilled professional who can develop and implement...


  • Ecatepec de Morelos, México DiDi Global A tiempo completo

    Company Overview DiDi Global Inc. is the world's leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and...


  • Ciudad de México, Ciudad de México Kinedu A tiempo completo

    About KineduKinedu is on a mission to improve the beginning of every small child's story by fostering quality learning experiences at home, at school and everywhere in between.The majority of a child's brain develops in the years before he or she enters kindergarten, and yet caregivers in every setting are often left with few resources and little to no...


  • Ciudad de México, Ciudad de México Lenovo A tiempo completo

    Job DescriptionThis is a senior leadership position within Lenovo's marketing organization, responsible for driving the company's marketing strategy in Mexico. The Senior Marketing Manager will report to the Latin America marketing director and will be a key member of the Mexico leadership team.Key Responsibilities:Develop and execute the Lenovo Mexico...


  • Ciudad de México, Ciudad de México Amazon A tiempo completo

    As the Senior Marketing Automation Manager, you will be responsible for managing the technical aspects of marketing automation, including Marketo and its primary integrations. This role requires a strong understanding of marketing automation processes and technology, as well as excellent communication skills.BASIC QUALIFICATIONS7+ years of professional...


  • Ciudad de México, Ciudad de México Michael Page A tiempo completo

    About the RoleWe are seeking an experienced Senior Marketing Manager to lead our B2B marketing efforts in Mexico. The ideal candidate will have a proven track record in developing and executing successful marketing strategies, as well as experience in managing cross-functional teams. Key responsibilities include:Developing and implementing B2B marketing...


  • Ciudad de México, Ciudad de México PT Central Retail Indonesia A tiempo completo

    PT Central Retail Indonesia is seeking an experienced Senior Marketing Manager to lead our marketing efforts.The successful candidate will be responsible for developing and executing marketing strategies, building brand awareness, and driving sales growth.This role requires strong analytical skills, excellent communication skills, and budget-management...


  • Ciudad de México, Ciudad de México Karat A tiempo completo

    Come grow with our Product Marketing team at Karat.We're dedicated to driving growth, innovation, and customer success by showcasing the value of Karat's products and empowering our go-to-market teams to achieve excellence.What you will doAs Senior Product Marketing Manager, you'll own strategic initiatives that define the Company's market presence and drive...

  • Marketing Manager

    hace 2 semanas


    Ciudad de México, Ciudad de México Multitask Personnel Ltd A tiempo completo

    Job Reference: 1524416682-2- Date Posted: 17 December 2024- Recruiter: Multitask Personnel Ltd- Location: City, Sheffield- Salary: On Application- Sector: Business development, Creative & design, Marketing, Print, Sales- Job Type: Permanent**Marketing Manager****Sheffield****Negotiable**Our client is a leading, fast-growing wholesale business within the...


  • Ciudad de México, Ciudad de México Lenovo A tiempo completo

    About the RoleThe Senior Marketing Manager will play a critical role in shaping Lenovo's marketing strategy in Mexico. This individual will be responsible for developing and executing a comprehensive marketing plan that drives long-term profitable growth. Key responsibilities include managing the country marketing budget, leading the country marketing...


  • Ciudad de México, Ciudad de México Amazon A tiempo completo

    Job OverviewWe are seeking a highly skilled Senior Brand Marketing Manager to oversee and guide 360 brand marketing initiatives and campaigns aimed at developing and deepening engagement with Prime Video customers. This role is responsible for delivering on specific projects, driving quality assurance from marketing briefing to go-to-market planning of 360...


  • Ciudad de México, Ciudad de México Salesforce, Inc.. A tiempo completo

    Job DescriptionThe Senior Field Marketing Manager will be responsible for developing and executing a comprehensive field marketing strategy that aligns with Salesforce's business objectives. This role requires a dynamic, pragmatic, and flexible marketing professional with a proven history of success in executing field marketing programs.About the TeamYou...

  • Marketing Manager CRM

    hace 1 día


    Ciudad de México, Ciudad de México Visa Inc. A tiempo completo

    Job DescriptionWe are seeking an experienced Marketing Manager CRM & DTC Lead to drive our direct-to-consumer strategy in Latin America. The ideal candidate will have a proven track record of success in consumer journey optimization, D2C acquisition, and lifecycle management.Key Responsibilities:Develop and execute a comprehensive DTC strategy to increase...


  • Ciudad de México, Ciudad de México Amazon A tiempo completo

    We are seeking a Senior Technology Manager to join our team at Amazon. As a Senior Technology Manager, you will be responsible for leading and growing a team of senior technology professionals, with a focus on developing and implementing cloud-based solutions. Your primary responsibilities will include coaching and mentoring team members, collaborating with...


  • Ciudad de México, Ciudad de México Agm Marketing Agency A tiempo completo

    **EMPLOYMENT TYPE**:Full-Time in-office**JOB LOCATION**:Camino Real de Calacoaya 152-A Int.5A, Calacoaya, Atizapán de Zaragoza, Estado de México.**SALARY RANGE**:$1.300 - $2.000 per month + Bonuses and Commissions***:AGM Marketing Agency in Atizapan de Zaragoza is currently seeking a talented and experienced Marketing Account Manager.If you have a strong...


  • Ciudad de México, Ciudad de México Payjoy A tiempo completo

    **About PayJoy**PayJoy is a mission-first financial service provider dedicated to helping under-served customers in emerging markets to achieve financial stability and success.We lend through our patented technology that turns a smartphone into digital collateral, and our cutting-edge machine learning, data science, and anti-fraud AI allow us to offer the...


  • Ecatepec de Morelos, México DiDi Global A tiempo completo

    About the RoleWe're looking for a seasoned Customer Engagement Director to join our team and drive customer engagement through innovative marketing strategies. As a key member of our Field Marketing team, you'll play a pivotal role in shaping the communication strategy across key touchpoints within the app.In this role, you'll be responsible for developing...


  • Ciudad de México, Ciudad de México Factorial HR A tiempo completo

    We're looking for a talented Senior Digital Marketing Manager to lead our marketing efforts in the French market. This role will be instrumental in driving demand generation, nurturing leads, and propelling company growth.The Key Responsibilities:You'll be responsible for leading digital emailing and always-on lead nurturing programs, driving pipeline growth...


  • Ciudad de México, Ciudad de México Payjoy A tiempo completo

    **About PayJoy**PayJoy is a mission-first financial service provider dedicated to helping under-served customers in emerging markets to achieve financial stability and success.We lend through our patented technology that turns a smartphone into digital collateral, and our cutting-edge machine learning, data science, and anti-fraud AI allow us to offer the...