Marketing Planning Manager

hace 3 semanas

México Diageo A tiempo completo

Job Description:
Diageo is the world’s leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. With over 200 brands in 180 countries and a global network of entrepreneurial individuals, our teams blend a diverse range of experience, knowledge and skills. We connect customers and consumers to our iconic products and create innovative experiences that bring people together to celebrate life.

MARKET EFFECTIVENESS & DATA SENIOR MANAGER, MEXICO

SETTING THE CONTEXT

Diageo is committed to becoming the best performing, most trusted and respected consumer products company in the world. Being passionate about our consumers and customers sits both at the heart of our values and how we will deliver our performance ambition in every country where Diageo operates.

Our role as Consumer, Market and Data Planners in Diageo is ‘to lead the total business with insights and data that help the business improve the growth as build value brands.’ Our partners expect to excel at demonstrating our outstanding skill at leading the business to make the right strategic and commercially savvy evidence
- based decisions within the ever-changing context of our consumers’ and customers’ lives.

To achieve our ambition and realize our potential, this position must be much more than skilled research practitioners, they must be:

- Bold, influential leaders who are passionate about proactively crafting the business and future trends
- Deeply curious with an analytical mind combining hard data with consumers, shoppers, our brands
- Truly collaborative, a key teammate but an objective voice of reason
- An industry encouraging leader and agitator

They must be able to:

- Define and articulate opportunities for brand/category/market growth
- Synthesize data and understanding from multiple sources and join the dots in a meaningful, actionable way.
- Uncover deep insight but also generate the implications that will drive growth
- Effectively influence the business to led strategic and commercially savvy decisions
- Qualifications_:_

We are looking for a confident personality with good communication skills. A person who takes an open and inclusive approach, and demonstrates excellent partner management skills. You will have demonstrated your ability to work within a cross-functional team mainly Marketing and Creative profile people, as well your passion to encourage and educate others.
- 7+ years of experience in roles Analytics, Market effectiveness, Data and brand / business strategy, with deep client experience essential, but agency experience also desirable.
- Experience working with sales, finance, business, creative and brand teams and influencing the business to go into the encouraged direction for growth.
- Significant and confirmed experience with evidence of statistics, Analytics, data mining, critical thinking, advanced management in large amount of data from several sources
- Strong knowledge of Nielsen Retail Solutions & Consumer Panel data. Desirable, Google Analytics and Power BI.
- Rigorous in analytical thinking but also Innovative and creative
- Great communication skills and ability to interact with those of a variety of different backgrounds and levels of seniority, as well as different cultures and perspectives.
- Strong ability to simplify the complex in order to ensure that our brand building tools and frameworks are fully understood and used.

Flexibility

This is key to success in our business and many of our staff work flexibly in many different ways. Please talk to us about what flexibility means to you and don’t let anything stop you from applying.

Diversity statement

Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.

We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.

Worker Type:
Regular

Primary Location:
Mexico City

Additional Locations:
Job Posting Start Date:
2023-09-14

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