Product Marketing Manager

hace 1 semana

Ciudad de México Thomson Reuters A tiempo completo

**Product Marketing Manager****:
Are you passionate about the chance to bring your experience to a world-class company that is market-leading for both content and technology? If yes, we are looking for you.

Join our team to Create customer-facing product and solution positioning statements and messaging in coordination with the Product team. Ensure fidelity in the laddering/ translation of customer messaging to the positioning’s of TRs products and solutions.

**About the Role**:
In this opportunity as a** Product Marketing Manager**, you will:

- Deliver and support development of high-impact product marketing activities that drive and support product awareness, client usage and retention, market leadership, and enable new sales and up-selling/cross-selling for the TAP product lines.
- Develop product positioning and market-facing messaging that promotes our products and platform offerings in the TAP market.
- Communicate product-specific value propositions to the market and internal/external teams and develop materials/tools that support the channels/segments in meeting their sales and revenue goals.
- Produce high impact/high-quality marketing materials, tools, and assets for assigned portfolio solutions.
- Manage the launch of new products and releases and lead the cross-functional implementation of these plans.
- Proactively produce product awareness and consideration programs. Provide analyses to measure ROI and effectiveness, and recommendations for program refinement in the future.
- Understand current product portfolio and positioning, buyer & user personas, competitive environment, and market opportunities.
- Gather info from appropriate business partners to create customer communications when necessary, and work with demand generation to deploy the message.
- Analyze, interpret, and utilize market information, including customer and competitive data and market research to build effective product marketing programs and strategies.
- Work closely with internal and external teams including channels/segments, product management, sales, sales enablement, inbound product marketing, marketing strategy, creative and production, campaign planning, and content center of excellence to develop and execute product marketing programs and initiatives.
- Develop marketing materials such as sell sheets, web pages, videos, battlecards, pitch decks, etc.
- Provide ongoing reporting and updates to key stakeholders on programs, activities, and results.
- Coordinate with other Thomson Reuters divisions and teams on select ad hoc projects.

**About You**

You could be a fit for the role if your background includes:

- Bachelor's Degree in Product Marketing/Marketing.
- Fluent English is a must.
- 3 to 5 years' B2B and B2C product marketing experience
- Demonstrated ability to lead and influence in cross-functional settings
- Strategic thinker with tactical know-how and ability to pivot from one capacity to the other
- Excellent communication skills in both the written and verbal forms
- Track record of impactful and engagement-generating product marketing programs and campaigns

**Location: CDMX**

**What’s in it **F**or **Y**ou**?**

You will join our inclusive culture of world-class talent, where we are committed to your personal and professional growth through:

- ** Hybrid Work Model**:Currently, as part of our COVID-19 response, our employees are working remotely and following local COVID-19 bylaws and guidelines with the majority of our offices planning to remain remote until further notice. Upon return, we will embrace a hybrid work environment consisting of in-office and remote work.
- ** Culture**: Globally recognized and award-winning reputation for equality, diversity and inclusion, flexibility, work-life balance, and more
- ** Wellbeing**: Comprehensive benefit plans; flexible and supportive benefits for work-life balance: company-wide Mental Health Day Off; Headspace app subscription; retirement, savings, tuition reimbursement, and employee incentive programs; resources for mental, physical, and financial wellbeing
- ** Learning & Development**: LinkedIn Learning access; internal Talent Marketplace with opportunities to work on projects cross-company; Ten Thousand Coffees Thomson Reuters café networking
- ** Social Impact**: Eight employee-driven Business Resource Groups; two paid volunteer days annually; Environmental, Social and Governance (ESG) initiatives for local and global impact.
- ** Purpose Driven Work**: We have a superpower that we’ve never talked about with as much pride as we should - we are one of the only companies on the planet that helps its customers pursue justice, truth and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world.

**#LI-EG1**:
Do you want to be part of a team helping re-invent t

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