Digital Planning Senior Manager

hace 4 semanas

Ciudad de México The Coca-Cola Company A tiempo completo

We empower our employees to challenge the status quo, make bold recommendations, experiment, and adapt, so we can grow together and make a great business even better. This position provides guidance, leadership and direction for contracts and categories affecting millions in annual spend.

**What You’ll Do for Us**
- ** Strategic Planning - **Develop and evolve digital vision for LATAM OU, integrating one single ambition and strategy from Marketing, CCL, DAO, PS and other functions to support the organization's objectives and vision (LRP, Moonshot and ABP processes), creating alignment across the teams (Consumers, Customers Leads and bottlers digital teams)
- ** Business Integration -** Ensure digital strategy is integrated in strategy processes (ABP, LRP), tracked in regular processes (DP, business dashboards), challenging DAO Business Leads where opportunities arise (internal DPs) and delivering an inspirational story on where we are driving the business for the system (Fast Start, ABP System meetings)
- ** Competitiveness Tracking -** Rigorous tracking of what are other players doing in the market in terms of digitization, to raise risks and opportunities to our business (BEES tracking, Heineken, Pepsi)
- ** Knowledge Creation -** Provide thought leadership to identify trends, new tools and emerging tech to identify how to expand the reach and presence of Digital initiatives.
- ** Trends -** Stay current with industry trends to make decisions and recommendations & continuously improve the digital strategy.
- ** Digital Network -** Manage relationships with the system network and external partners and stakeholders to accelerate Digital initiatives.

**Qualifications & Requirements**
- At least 10 years total experience (including at least 5 years of TCCC System experience to ensure networking and connections)
- Digital Experience and Knowledge to integrate Digital Strategy into the agenda
- Strategy Experience to build a business narrative
- Mastering Communication skills. Ability to communicate complex situations and influence
- Research/Consumer Understanding/ Competitive intelligence experience Strong Industry Understanding and Trends skills
- Solid business acumen skills
- Analytical rigor: balance quantitative and qualitative
- Strategic Thinking. Ability to identify and solve ambiguous problems. Ability to understand complex data, convert to insights, understand business implications

**What We Can Do For You**
- ** Iconic Brand**: Work on the most recognized brand in the world and be part of developing the brands next chapter.
- ** Exposure to World Class Leaders**: Availability to global leaders that will expand your network.

**Skills**

Relationship Building; Strategic Thinking; Strategic Planning; Tactical Planning; Financial Analytics; Financial Modeling; Presentations; Competitive Analysis; Project Management; Storytelling; Consumer Insights; Microsoft Office; Communication; Stakeholder Management; Risk Mitigation Strategies; Analytics Software; Influence; Syndicated Research; Data Mining; Influencing (Inactive); Key Performance Indicators (KPIs)
**Our Purpose and Growth Culture**:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

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